| Заголовок | The Friendly Break Up Collection |
| Brief | The Friendly Break Up Collection is a new home furnishing line that breaks up when you do.The collection includes furniture conceived as a unit but that can be divided into two, maintaining the initial aesthetics and utility; thus, facilitating the division of material goods. It is a simple but innovative idea that allows you to start over and move with a part of the original piece of furniture, but at the same time looks complete and can still be enjoyed.The Friendly Breakup Collection is an innovation that adapts to increasing rates of divorce and flat sharing among young people. This new modular range of furniture splits in two, encouraging friendlier s belongings splitting between couples and even friends. |
| Агентство | Wunderman Thompson |
| Кампания | The Friendly Break Up Collection |
| Рекламодатель | FC home & Deco |
| Бренд | FC home & Deco |
| Posted | Ноябрь 2022 |
| Бизнес сектор | Бытовая техника, мебель и садоводство |
| История | The Friendly Breakup Collection is an innovation that adapts to increasing rates of divorce and flat sharing among young people. This new modular range of furniture splits in two, encouraging friendlier s belongings splitting between couples and even friends. |
| Тип медиа | Анализ ситуации |
| Global Chief Creative Officer | Bas Korsten |
| Global Chief Creative Officer | Daniel Bonner |
| Global Executive Creative Director | Sebastian Tarazaga |
| Global Executive Creative Director | Daniel Minaker |
| Главный исполнительный директор (CEO) | Paul Thorndike |
| VP Creative | Jose Aburto |
| Исполнительный креативный директор | Bruno Reggiardo |
| Исполнительный креативный директор | Head of Content Latam |
| Креативный директор | Diego Figueroa |
| Creative Art Director | Julio Silva |
| Копирайтер | Militza Quispe |
| Арт-директор | Nonoy Pérez De la Vega |
| Арт-директор | Diego Izquierdo |
| Управляющий директор | Carlos Bernal |
| Директор рабочей группы клиента | Vera Cortez |
| Продюсер агентства | Sergio Barrio R. |
| Директор по стратегии | Víctor Garzón |
| Продакшн Студия | Ladoble Post |
| Директор | Martin Donozo |
| Директор | Seba Mega |
| Продюсер Продакшн Студии | Jose Arnal |
| Продюсер Продакшн Студии | Adrian Aspani |
| Продюсер Продакшн Студии | Vero Pascual |
| Продюсер Продакшн Студии | Lua Carbajal |
| Продюсер Продакшн Студии | Nicolas Trovato |
| Музыка | Jonathan Gejtman |
| Звук | Jonathan Gejtman |
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