Norte Beer - "Presentation"

Saatchi & Saatchi Argentina

Saatchi & Saatchi Argentina Buenos Aires, Argentina

Премии

6899

Бренд: Norte Beer
Страна: Argentina

Рекламодатель: AB Inbev

Заголовок	Presentation
Агентство	Saatchi & Saatchi Argentina
Кампания	Norte The Best Excuse Ever
Рекламодатель	AB Inbev
Бренд	Norte Beer
Posted	Июнь 2011
Бизнес сектор	Пиво, сидр, лагерное пиво
философия	Men from the North of Argentina needed a good excuse to go to the bar to drink beer with their friends. They needed: The Best excuse Ever. For each Norte beer a man had at the bar, the brand allotted one minute of good deeds. A Norte team was in charge of the work. We put counters in the street with the accrued minutes. And the good deeds could be followed on the web. 50.043 minutes were supplied for the making of good deeds. The minutes were used to repair schools, improve parks, restore monuments, plant trees and clean up lakes. The campaign got the consumers' attention and the word of mouth was immediate. The buzz spread along different media: TV, Radio and Newspapers. Images of the restored places were broadcasted. The Major of Tucuman gave Norte the key of the city and they toasted together.
Тип медиа	Телевидение и кино
Длина	63 seconds
Исполнительный креативный директор	Maxi Itzkoff
Исполнительный креативный директор	Mariano Serkin
Креативный директор	Fernando Militerno
Арт-директор	Maxi Borrego
Копирайтер	Diego Gueler
Продюсер агентства	Adrian Aspani
Продюсер агентства	Camilo Rojas
Продюсер агентства	Lucas Delenikas
Директор рабочей группы клиента	Jaime Vidal
Директор рабочей группы клиента	Patricia Abelenda
Продакшн Студия	Primo
Директор	Felipe & Pancho
Исполнительный продюсер	Caro Cordini
Оператор-постановщик	Leandro Filloy