ARCD - "Unlock tragedy: blue"

McCann-Erickson Frankfurt

McCann-Erickson Frankfurt Frankfurt am Main, Germany

Премии

2083

Это объявление является частью "ACT Responsible Collection"

Бренд: ARCD
Страна: Germany

Рекламодатель: Auto- und Reiseclub Deutschland

Заголовок	Unlock tragedy: blue
Brief	Globally, nearly 1.25 million people die in road accidents each year. Among these heartbreaking numbers, cellphone distraction rates are alarmingly high. As an automobile club and a responsible corporate actor, ARCD (Car and Travel Club Germany) decided to raise awareness about this matter, showing that the short time you take to unlock your phone is enough for a tragedy to happen.The ad shows the tapping necessary to unlock a cellphone. Each number/image represents one step forward in time, implying that a couple of microseconds on the screen equals to several meters in the road. Although short, that time can prove fatal to anyone or anything in the way, harming any biker, pedestrian, car or pet that one might encounter
Агентство	McCann-Erickson Frankfurt
Кампания	Don't unlock tragedy
Рекламодатель	Auto- und Reiseclub Deutschland
Бренд	ARCD
Дата первой трансляции/Публикации	2021 / 4
Бизнес сектор	Транспорт, путешествия и туризм
Слоган	Accessing your phone can take up to two seconds. Don't unlock and drive.
История	Globally, nearly 1.25 million people die in road accidents each year. Among these heartbreaking numbers, cellphone distraction rates are alarmingly high. As an automobile club and a responsible corporate actor, ARCD (Car and Travel Club Germany) decided to raise awareness about this matter, showing that the short time you take to unlock your phone is enough for a tragedy to happen. To bring this idea to life, we used a real smartphone layout, where each number/image represents one step forward in time, implying that a couple of microseconds on the screen equals to several meters in the road. Although short, that time can prove fatal to anyone or anything in the way.
Тип медиа	Печать
Копирайтер	Belen Russomanno
Арт-директор	Martino Monti
Креативный директор	Damian Nunez
Главный креативный директор	Goetz Ulmer
Главный креативный директор	Sebastian Hardieck
Управляющий директор	Jens Eberth
Специалист по работе с заказчиками	Corinna Heinmoeller
Communications Manager	Karin Stelzner
Директор по коммуникациям	Jerome Cholet
Фотограф	Matthaeus Walotek
Исполнительный креативный директор	Donovan Bryan