Junge Helden - "Optink (135s)"

McCann Worldgroup Germany

McCann Worldgroup Germany Frankfurt am Main, Germany

Премии

612

Это объявление является частью "ACT Responsible Collection"

Бренд: Junge Helden
Страна: France

Рекламодатель: Junge Helden

Заголовок	Optink (135s)
Brief	3 Germans die every day awaiting an organ transplant.But only 0,001% of Germans donate their organs – because of an opt-in system that requires explicit consent without keeping record of it, leaving the decision to unaware families. Yet, all it takes to opt-in is carrying proof of consent. Whatever its form.25% of Germans are inked.#OPTINK is the free tattoo to become an organ donor.A valid proof of will that allows to express consent and inform decision-makers (families).A life commitment turned into a commitment for life.+550 tattoo studios involved and transformed into organ donor recruitment centers+4500 tattoos recorded = +31500 potential lives saved+2.8bi free impressions
Агентство	McCann Worldgroup Germany
Кампания	Optink
Рекламодатель	Junge Helden
Бренд	Junge Helden
Дата первой трансляции/Публикации	2023 / 1
Бизнес сектор	Донорство кров и органов
История	Every day, 3 people in Germany die awaiting an organ transplant. While 84% of Germans support organ donation, only 0,001% eventually donate. Mainly because the government maintains an "opt-in" system that requires explicit consent and fails to implement a national register. Leaving final decision makers, family members, unaware of their loved one's will. Yet, all it takes to opt-in is to carry proof of consent - whatever its form. 1 in 4 Germans are inked.#Optink, the free tattoo to become an organ donor. A proof of will. A statement. A life commitment, for life.
Тип медиа	Анализ ситуации
Рекламное Агентство	McCann Germany
Lead Front-End Developer	Chris Taylor
Head of Print Production	Oliver Hugo
Исполнительный креативный директор	Cédric Astrella
Исполнительный креативный директор	Donovan Bryan
Ассоциированный креативный директор	Guto Kono
Senior Copywriter	Schakir Islamow
Креативный директор	Mateo Fernandez
Global Lead	Carmen Bistrian
Senior Copywriter	Gabriel Abrucio
Менеджер социальных медиа	Pierre-Jean Bernard
Главный креативный директор	Julien Calot
Grouphead Web Development	Carsten Schneider
Motion Designer	Etienne Philippe
Group Experience Director	Darren Jones
Creative Excellence Manager	Connie Bedenk
Главный креативный директор	Goetz Ulmer
Креативный директор	Bjoern Seib
Продюсер	Sabine Schmalenbach
Креативный директор	Farah El Feghali
Арт-директор	Goncalo Gameiro
Директор рабочей группы клиента	Jan Wilhelm
Head of Project Management	Alexandra Znaty
Директор рабочей группы клиента	Hajar El Kalaji
Media Relations Manager	Julia Suedholter
Интерактивный дизайнер	Launde Morel
Software Engineer	Keith Charlton
Технический директор	Behzad Noroozi
Chief Project Manager Digital	Justine Maroux
Project Director Digital	Duc-Huy Tran
Junior Account Manager	Constantin Muehlenhaupt
Кинематография	Ian Scheer
Фотограф	Dirk Laessig
Creative Support	Pedro Americo