Заголовок | Top of the bill (130s) |
Агентство | Hungry and Foolish |
Кампания | Top of the Bill |
Рекламодатель | BNP Paribas |
Бренд | BNP Paribas |
Posted | Ноябрь 2021 |
Бизнес сектор | Корпоративные коммуникации |
История | This campaign took place during the 2nd lockdown. To offer its shopkeepers unprecedented visibility, BNP Paribas, in partnership with the National Federation of French Cinemas has decided to use the billboards of closed cinemas to put them on the top of the bill.More than 40 shopkeepers were featured on movies posters that transformed them into superstars : Cobblers, grocers, record store owners… A dozen of cinemas across France were refashioned.All posters were shot by Marcel Hartmann, the famous movie poster photographer and edited by his partner Rage Man. |
Тип медиа | Анализ ситуации |
Директор | Matthieu Reinartz |
Креативный директор | Emmanuel François-Eugène |
Директор по стратегии | Enguerran Barreau |
Копирайтер | Loïc Andriamiarina |
Арт-директор | Benoît Métivier |
Фотограф | Marcel Hartmann |
Директор рабочей группы клиента | Alexandre Pecard |
Менеджер проекта | Caroline Guillier |
Продюсер Продакшн Студии | chemoul patricia |
Стратегический планировщик | Claire Roselier |