Shani Gershi

VP Creative at McCann Valley, a digital and new-media advertising agency based in Mitzpe Ramon.

Leading the creative team, in charge for the creative products from initial concept to complete execution in all media platforms: online and offline, traditional and unorthodox, display and interactive, social and viral, products and applications, as well as print and TV, PR and branded content, Guerilla and integrated.

Stadeom is a video-platform for publishers and brands, designed to improve their interaction with fans and users via video. As a Project partner I am creating, marketing and executing projects that use the platform in different innovative ways.

Gershi Creative-shop specializes in unique branded-content projects, focusing on organic and not media-driven exposure. As a founder I have gather partners from different disciplines, creative, production, PR and media monitoring, offering clients a new approach to branded content, which challenges the advertising agencies’ way of thinking, creatively and financially.

ECD at Gitam BBDO, one of the 5 biggest advertising agencies in Israel.
In charge of the creative division of 36 people: creative department, studio department, production department. Final authority for the creative products that the agency creates, overseeing the full process from initial concept, presentations, pitches, to complete execution. Managed campaigns in all media platforms, offline and online, traditional and unorthodox, print, billboard and TV commercials, PR and branded content, Guerilla and integrated, Digital display and interactive, social and viral, as well as products and applications. I have been successfully handling some of the biggest advertising clients in Israel, such as Osem-Nestle, Mifal Hapais (Israely national lottery), Clal Insurance, Pepsi, Wrigley (Orbit, Skittles), Opel and many more. Succeeded building a strong and meaningful partnership and achieving commercial successes for my clients, as well as award-winning work for my agency.

Taught film advertising for 5 years to the senior class of the visual communications department.

As a creative director in ACW GREY I was handling some clients of my own (Schweppes, Berlitz and more), and was also in charge of many campaigns I created for other clients of the agency (Pelephone, Bank Hapoalim, Bezeq and more). I was also in charge of the creative excellence in the agency and was responsible for creating initiative work for agency and non agency clients.
In 2010 I was also creative planning director, and served as the link between the strategy and creative departments

As a senior copywriter I was working directly under the ECD and was independently given the biggest and most important briefs and pitches of the agency, working with a different creative director and creative team each time.