Oreo/Pflag National - "Proud Parent"

360i

360i New York, United States

Премии

5257

Это объявление является частью "ACT Responsible Collection"

Бренд: Oreo/Pflag National
Страна: United States

Рекламодатель: Mondelez International

Заголовок	Proud Parent
Агентство	360i
Кампания	Proud Parent
Рекламодатель	Mondelez International
Бренд	Oreo/Pflag National
Дата первой трансляции/Публикации	2020 / 10
Бизнес сектор	Булочки, хлеб, хлебцы
Слоган	A loving world starts with a loving home
История	When The pride parades were canceled due to the pandemic, we didn't let it stop our mission. Together with PFLAG, we sourced and recreated famous signs that proud parents of the past have carried in earlier celebrations. We developed a targeted OOH buy along the abandoned parade routes, and displayed the creative there as well as in an Instagram filter.In October we launched the anchor piece of creative: Proud Parent, a film that tells a story of love, family ties, and authenticity. It highlights the critical role parents and community play in supporting our LGBTQ+ loved ones. The film launched on Twitter on October 9, the same weekend as National Coming Out Day. The film was created in collaboration with the LGBTQ+ community, including casting the lead actors who are a couple in real life, and in the hiring of our Director of Photography, transgender cinematographer Bianca Cline.
Тип медиа	Телевидение
Длина	178 seconds
Главный креативный директор	Menno Kluin
Исполнительный креативный директор	Piper Hickman
Исполнительный креативный директор	Michael Schachtner
Ассоциированный креативный директор	Jenna Zink
Ассоциированный креативный директор	Michael Palma
Арт-директор	Kushal Birari
Копирайтер	Lee Koppel
Директор по дизайну	Brian Gartside
Дизайнер	Sophia DelPlato
Продакшн Студия	Sanctuary Films
Директор	Cole Webley
Исполнительный продюсер	Preston Lee
Редакционная компания	PS260
Редактор	Mah Ferraz