| Заголовок | One Knudson Ron |
| Агентство | Cactus Marketing Communications |
| Кампания | One Knudson Ron |
| Рекламодатель | Knudson Manufacturing |
| Бренд | Knudson Roll Formers |
| Posted | Июль 2006 |
| Бизнес сектор | Другие |
| Слоган | 1 Knudson |
| История | A distinguished on-site, metal roll forming manufacturer known for its innovative designs and durable equipment, Knudson Manufacturing, Inc. enlisted Cactus to develop a print campaign to strengthen Knudsons brand recognition and increase awareness of its competitive advantages. In an industry not known for interesting creative, Knudson wanted to break all barriers with an edgy, artistic campaign that stands out in the pages trade publications. |
| Проблема | Targeting gutter and roofing contractors, coil suppliers and homebuilders, Knudson wanted to convey how its reliable, durable machines help businesses and their employees thrive. To this end, Cactus created the One Knudson campaign to show that Knudsons machines not only accomplish the task at hand, they provide end users a lifestyle and sense of security that no other machines offer. |
| Тип медиа | Журнал |
| Рынок | Americas, United States |
| Strategic Director | Joe Conrad |
| Креативный директор | Norm Shearer |
| Арт-директор | Jeff Strahl |
| Post Production | Mark Tanner |
| Копирайтер | Brian Watson |
| Фотограф | John Johnston |
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