The Guardian - "Megaglove (30 sec)"

BBH

BBH London, United Kingdom

14483

Бренд: The Guardian
Страна: United Kingdom

Рекламодатель: Guardian Media Group

Заголовок	Megaglove (30 sec)
Агентство	BBH
Кампания	Own the Week-End 2
Рекламодатель	Guardian Media Group
Бренд	The Guardian
Дата первой трансляции/Публикации	2013 / 9
Бизнес сектор	Газеты, журналы, книги
философия	Building on the success of January’s campaign, the new work retains the overarching satirical premise that the Saturday Guardian and The Observer produce such exciting, varied and rich editorial content that the newspapers effectively ‘own the weekend’. The two humorous 30-second films, ‘MegaGlove’ and ‘Paella’, will promote separate weekend supplements - the Guardian’s existing ‘Cook’ supplement and the brand new ‘Observer Tech Monthly’, which launches on Sunday 15 September and brings together news and developments from the world of science and technology. David Kolbusz, Deputy Executive Creative Director at BBH London, commented: “If our initial campaign was designed to inform the public that the Guardian and the Observer own their weekend, this follow up dramatises the repercussions of resistance. When you try to own your own weekend, things can turn out very badly. Frankly, I feel sorry for anyone who doesn't buy their papers."
Проблема	In January the Guardian launched a new, tongue-in-cheek campaign to champion its weekend newspapers. It marked a bold new direction for the Guardian’s January marketing approach which had, in previous years, focused primarily on promotional giveaways
Тип медиа	Телевидение
Длина	30 seconds
Рынок	United Kingdom
Редакционная компания	Final Cut
Звук	Factory Studios
Продакшн Студия	Biscuit Filmworks UK
Директор	Jeff Low
Продюсер	Kwok Yau
Исполнительный продюсер	Orlando Wood
Оператор-постановщик	Ed Wild
Послепроизводственный этап	The Mill
Редактор	Ed Cheesman
Звук	Sam Robson
Менеджер по рекламе	Richard Furness
Менеджер по рекламе	Toby Hollis
Менеджер по рекламе	Charlotte Emmerson
Исполнительный креативный директор	David Kolbusz
Креативная команда	Gary McCreadie
Креативная команда	Wesley Hawes
Креативная команда	Matt Fitch
Креативная команда	Mark Lewis
Продюсер агентства	Chris Watling
Strategic Business Lead	Ngaio Pardon
Strategy Director	Agathe Guerrier
Strategist	Alana King
Директор рабочей группы клиента	Jon Barnes
Специалист по работе с заказчиками	Fiona Buddery
Специалист по работе с заказчиками	Jonny Price