Kia Sorento - "The World’s Shortest Test Drive"

David&Goliath

David&Goliath El Segundo, United States

20979

Бренд: Kia Sorento
Страна: United States

Рекламодатель: Kia Motors

Заголовок	The World’s Shortest Test Drive
Агентство	David&Goliath
Кампания	The World’s Shortest Test Drive
Рекламодатель	Kia Motors
Бренд	Kia Sorento
Дата первой трансляции/Публикации	2019 / 10
Бизнес сектор	Полный привод, SUV (полноприводной внедорожник)
философия	How many features of the 2019 Sorento can you showcase in just over 300 feet? The answer lies in the latest spot by Kia Motors America (KMA) which demonstrates 17 features on a 335-foot straightaway in 22-seconds flat, making it the shortest test drive ever. In the spot, titled “The World’s Shortest Test Drive,” KMA leverages the ever-dwindling attention spans of consumers by turning the typical test drive on its head and challenging the usual car features ad by literally packing the most innovative and desired features into it. Because life’s too short for boring test drives. The latest creative entry to bear Kia’s new brand positioning Give It Everything, “The World’s Shortest Test Drive,” illustrates how Kia gives it everything by putting the Sorento through its paces, showcasing many available features.
Тип медиа	Телевидение
Длина	33 seconds
Founder / Chairman	David Angelo
Президент	Yumi Prentice
Исполнительный креативный директор	Mark Koelfgen
Group Creative Director/Art Director	John O'Hea
Group Creative Director/Copywriter	Steve Clarke
Копирайтер	Caleb Nyberg
Арт-директор	Peter Watson
Managing Director of Broadcast Production	Paul Albanese
Business Affairs Director	Natasha Royzina
Associate Business Affairs Manager	Amy Santana
Communication Planner	Natalie Gomez
Associate Director of Project Management	Genie Lara
Менеджер проекта	Paul Stephens
Creative Resource Manager	Nina Pena
Управляющий директор	Jeff Moohr
Директор рабочей группы клиента	Jay Mattingly
Management Supervisor	Kylie Lemasters
Account Executive Assistant	Salim Collins
Account Coordinator	Nick Janner
Менеджер по информации о продукции	Mark McNaul
Managing Director, Integrated Production	Peter Bassett
Исполнительный продюсер цифрового формата	Justine Kleeman
Продюсер цифрового формата	Genevieve Shah
Management Supervisor, Digital	Sarah Masket
Digital Account Executive	Gabriella Mourad
Продакшн Студия	Spinach LA
Директор	Julian Smith
Managing Director/Executive Producer	Adam Bright
Исполнительный продюсер	Jonathan Carpio
Продюсер	Stan Sawicki
Оператор-постановщик	Julian Smith
Редактор	Adam Bright
Editorial Executive Producer	Jonathan Carpio