| Заголовок | Unfamous Athletes |
| Агентство | Leo Burnett |
| Кампания | Giant Real Riders Sponsorships |
| Рекламодатель | Giant Manufacturing Co. Ltd. |
| Бренд | Giant |
| Дата первой трансляции/Публикации | 2011 / 7 |
| Бизнес сектор | Велосипеды |
| философия | The Tour de France is possibly the most heavily sponsored sporting event on the planet. Hundreds of brands compete for attention, on any available surface and on every available athlete. However, Giant Australia and Leo Burnett Melbourne have decided to break with convention and divert their sponsorship dollars towards the people they think make the biggest contribution to the sport of cycling: the everyday rider. |
| Тип медиа | Телевидение |
| Арт-директор | Justin Nagorcka |
| Исполнительный креативный директор | Jason Williams |
| Продюсер | Georgina Toole |
| Директор | Marcus Flack & David Schmidt |
| Копирайтер | sarah mcgregor |
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