| Заголовок | Clothing Transition |
| Агентство | Artplan |
| Кампания | Clothing Transition |
| Рекламодатель | Red Cross |
| Бренд | Red Cross |
| Дата первой трансляции/Публикации | 2018 |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
| История | Every year, over a thousand people go through a gender transition in Brazil. During this process, many of them tend do identify themselves differently and reconsider the way they dress. Although it may be first perceived as a detail, this style change helps them finding their true personalities. The problem is: in a country where 90% of transgender people are forced into prostitution due to no job opportunities, buying new clothes is privilege. But what if the ones who already overcame the transitioning could donate their older clothes to the ones who are facing it right now? That’s how “Clothing Transition“ was born: the first donation campaign to raise clothes to trans people and also the first one to put them in the center of the discussion. |
| Тип медиа | Телевидение и кино |
| Длина | |
| Арт-директор | Igor Hermes |
| Арт-директор | João Santos |
| Креативный директор | Ricardinho Weitsman |
| Креативный директор | Alessandra Sadock |
| Креативный директор | Gustavo Tirre |
| Копирайтер | Philippe Lacerda |
| Копирайтер | Guilherme Machado |
| Motion | Luiz Silvestre |
Больше работы
СМОТРЕТЬ ВСЕThe Originary Map
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- Leo Burnett Tailor Made
Joseì
- БРЕНД:
- ABTO
- АГЕНТСТВО:
- Leo Burnett Tailor Made
Wilson
- БРЕНД:
- ABTO
- АГЕНТСТВО:
- Leo Burnett Tailor Made
Maria
- БРЕНД:
- ABTO
- АГЕНТСТВО:
- Leo Burnett Tailor Made
The Organ Waiting Line
- БРЕНД:
- ABTO
- АГЕНТСТВО:
- Leo Burnett Tailor Made
Oreo + Havaianas
- БРЕНД:
- Oreo + Havaianas
- АГЕНТСТВО:
- Leo Burnett Tailor Made
Son
- БРЕНД:
- ABTO
- АГЕНТСТВО:
- Leo Burnett Tailor Made
Transparents
- БРЕНД:
- Brazilian Red Cross
- АГЕНТСТВО:
- Artplan
Art Boy
- БРЕНД:
- IPTRAN - Road Peace Institute Institutional
- АГЕНТСТВО:
- Artplan