Adrian de sa Garces
Director at Velocity Films
Cape Town, South Africa
ЗаголовокCoke 15 Bus Stop
Агентство
Кампания Fizz Up Your Afternoon
Рекламодатель Coca-Cola Company
Бренд 46664/Coca-Cola
Дата первой трансляции/Публикации 2018 / 3
Бизнес сектор Безалкогольные напитки, тоники
философия Coca-Cola is launching a major campaign across key global markets, aimed at getting young people to drink the fizzy drink to avoid post-lunch fatigue. The campaign focuses on the concept of ‘fizz up’, an insight that was developed over two years ago in Southeast Asia. This year, it’s been widened out to more global markets and uses an idea of meme culture and social sharing to bring it up to date. In the ad a group of teenagers capture their friend doing a dance after being perked up with a drink of Coca-Cola. The video then goes viral.
Тип медиа Телевидение
Длина
Production House
Client
Head of Creative Content
Design Excellence
Account Director
Chief Creative Officer
Copywriter
Art Director
Strategic Planner
TV production
Director
Editor
Post production

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