Заголовок | Jack and the Beanstalk |
Brief | Here are three classic fairytales, told backwards. Jack swaps the magic beans for a cow. A swan turns into an ugly duckling. And Cinderella goes from riches to rags. It’s all to show that things reverse don’t always have a happy ending. So the Vauxhall Astra has a reverse camera as standard. |
Агентство | MRM//McCann |
Кампания | Backwards Stories |
Рекламодатель | Groupe PSA |
Бренд | Vauxhall |
Posted | Ноябрь 2019 |
Бизнес сектор | Автотранспорт |
История | Our campaign tells 3 very famous fairy tales in a very different way: backwards.In our ads, we start with the happy ending, then things rapidly get worse until we’re back to each hero’s more humble beginnings – and beyond.It’s all to demonstrate that when things happen in reverse (like when you reverse a car) there’s not always a happy ending. Which is why the Vauxhall Astra comes with a reverse camera as standard… |
Тип медиа | Радио |
Creative President | Adrian Botan |
Главный креативный директор | Miguel Bemfica |
Главный креативный директор | Vince McSweeney |
Исполнительный креативный директор | Eduardo Battiston |
Исполнительный креативный директор | Nick Cooper |
Head of Art | Rafael Merino |
Копирайтер | Alberto Espeja |
Копирайтер | Joe Ivory |
Senior Art Director | Jamie Buckingham |
Арт-директор | Pablo Camarero |
Исполнительный креативный директор | Chris Robertson |
Производство радио | Justin Sanders |
Sound Editing | Dave Bush |