| Заголовок | Dunk in the Dark |
| Агентство | 360i |
| Кампания | Dunk in the Dark |
| Рекламодатель | Mondelez International |
| Бренд | Oreo |
| Дата первой трансляции/Публикации | 2013 / 2 |
| Бизнес сектор | Булочки, хлеб, хлебцы |
| История | When viewers grappled with an unforeseen break in the middle of Super Bowl XLVII, we saw an opportunity to enter the dialogue in a way that would garner the attention and respect of Oreo’s audience. Given the lapse in game-play, the timing was perfect to own the moment. Logistically, this type of real-time content creation involved setting up a central command center at our offices in New York with representation from strategy, creative, community, tech and account. Also seated at the table: key brand execs from Oreo. How was this accomplished in mere minutes? “You need a brave brand to approve content that quickly," said 360i President Sarah Hofstetter in BuzzFeed. "When all of the stakeholders come together so quickly, you’ve got magic." The on-the-fly social ad garnered nearly 15,000 re-tweets on Twitter. |
| Тип медиа | Социальные медиа |
| Больше информации | http://twitter.com/oreo |
| Главный креативный директор | Adam Kerj |
| Креативный директор | Michael Nuzzo |
| Креативный директор | Adam Gloo |
Больше работы
СМОТРЕТЬ ВСЕCirkulär (film)
- БРЕНД:
- IKEA
- АГЕНТСТВО:
- Accenture Song DK
Closet
- БРЕНД:
- Save the Children Norway
- АГЕНТСТВО:
- Accenture Song DK
Under the bed
- БРЕНД:
- Save the Children Norway
- АГЕНТСТВО:
- Accenture Song DK
Behind the door
- БРЕНД:
- Save the Children Norway
- АГЕНТСТВО:
- Accenture Song DK
Laundry basket
- БРЕНД:
- Save the Children Norway
- АГЕНТСТВО:
- Accenture Song DK
Earth Definition: The New Standard in Streaming
- БРЕНД:
- Earth Day
- АГЕНТСТВО:
- Accenture Song DK
Hide-and-seek
- БРЕНД:
- Save the Children Norway
- АГЕНТСТВО:
- Accenture Song DK
The Macy's Wish Writer
- БРЕНД:
- Macy's
- АГЕНТСТВО:
- J. Walter Thompson New York
Rihanna Trains for Platinum
- БРЕНД:
- Puma
- АГЕНТСТВО:
- J. Walter Thompson New York