LA Original - "LA Original"

72andSunny

72andSunny Los Angeles, United States

Премии

7944

Бренд: LA Original
Страна: United States

Рекламодатель: Mayor's Fund For Los Angeles

Заголовок	LA Original
Brief	Los Angeles has undergone a creative renaissance. Art, music, food, fashion and tech are booming. The agency partnered with Mayor Eric Garcetti and the Mayor's Fund for Los Angeles to create the first ever cohesive brand for the city. Just two letters - L and A - form a dynamic logo that can showcase and inspire LA creativity. The space between the letters comes to life when filled with the people, places and things that define LA.
Агентство	72andSunny
Кампания	Space to Create
Рекламодатель	Mayor's Fund For Los Angeles
Бренд	LA Original
Posted	Ноябрь 2018
Бизнес сектор	Институциональные/общественного интереса/некоммерческие организации
История	LA Original, a pilot program of the Mayor’s Fund for Los Angeles in partnership with the Mayor’s Office of Economic Development, was developed to celebrate LA as the creative capital of the world.LA Original provides a platform to showcase our diverse makers and promote locally designed, assembled, or manufactured goods through a line of LA-branded products from across Los Angeles — with proceeds supporting creative entrepreneur programs.
Тип медиа	Упаковка, брендинг и дизайн
Исполнительный креативный директор	Matt Murphy
Executive Strategy Director	Kelly Schoeffel
Директор бренда	Danielle Gard
Бренд-менеджер	Danielle Rivera
Дизайнер	Robert Nakata
Дизайнер	Peter Reid
Креативный директор	Garrett Jones
Креативный директор	Ben Hodgin
Копирайтер	Peter Hughes
Копирайтер	Tyree Harris
Дизайнер	Andy Lam
Дизайнер	Kwaku Beke
Дизайнер	Alex Cannon
Chief Production Officer	Tom Dunlap
Продюсер Продакшн Студии	Marisa Wasser
Координатор производства	Juliana Polidor
Менеджер по рекламе	Rashi Talati
Менеджер по рекламе	Kallie Halbach
Менеджер по рекламе	Chris Profeta
Менеджер по рекламе	Kelsey Buehler
Продакшн Студия	Hecho Studios