Molson - "Molson Hockey Night In Canada, Multilingual Edition"

Rethink Communications Inc.

Rethink Communications Inc. Montreal, Canada

Премии

1907

Бренд: Molson
Страна: Canada

Рекламодатель: Molson Canadian

Заголовок	Molson Hockey Night In Canada, Multilingual Edition
Агентство	Rethink Communications Inc.
Кампания	Molson Hockey Night In Canada, Multilingual Edition
Рекламодатель	Molson Canadian
Бренд	Molson
Posted	Ноябрь 2021
Бизнес сектор	Пиво, сидр, лагерное пиво
История	As our national sport, hockey is ingrained in Canada’s culture, tradition and identity. But, it hasn’t always reflected how diverse our country truly is. In fact, just becoming a fan is almost as daunting as playing the sport itself. Particularly if you don’t “speak hockey.”Language is a barrier to entry for many potential hockey fans.Molson wants everyone to feel welcome to Rep Our Home. No matter who you are, or where you’re from, every Canadian should feel welcome to experience and embrace hockey—OUR GAME.So to make sure hockey was speaking to more Canadians, we created Molson Hockey Night in Canada, Multilingual Edition. On April 24, hockey will be broadcast in seven languages—Arabic, Cantonese, German, Hindi, Mandarin, Tagalog, Vietnamese.
Тип медиа	Анализ ситуации
Главный креативный директор	Aaron Starkman
Исполнительный креативный директор	Mike Dubrick
Креативный директор	Dhaval Bhatt
Креативный директор	Jamie Marcovitch
Арт-директор	Shawn James
Арт-директор	Dorota Pankowska
Копирайтер	Irfan Khan
Копирайтер	Geoff Baillie
Дизайнер	Erin Struble
Директор по стратегии	Sean McDonald
Стратег	Nicole Rajesky
Продюсер Продакшн Студии	Todd Harrison