Road and Transport Authority Dubai - "Tailgating Kills 1"

Saatchi & Saatchi Dubai

Saatchi & Saatchi Dubai Dubai, United Arab Emirates

3639

Заголовок	Tailgating Kills 1
Агентство	Saatchi & Saatchi Dubai
Кампания	Tailgating Kills
Рекламодатель	Road and Transport Authority Dubai
Бренд	Road and Transport Authority Dubai
Дата первой трансляции/Публикации	2019 / 3
Бизнес сектор	Безопасность дорожного движения
Слоган	Tailgating kills. Keep a safe distance.
История	Tailgating on the roads is not a rare sight in the UAE, and despite repeated warnings by police, motorists continue this kind of dangerous behavior. It ranks among the top three reasons behind fatal accidents. We created a print campaign with a simple and dire message: When you tailgate, you’re putting the lives of your innocent people in danger.
Тип медиа	Печать
Главный креативный директор	Bechara Mouzannar
Главный креативный директор	Komal Bedi Sohal
Creative Director, Art Director	Raja Rizkallah
Senior Copywriter	Tala Ali
Фотограф	Daniel Botezatu
Директор рабочей группы клиента	Karim Al Kari
Специалист по работе с заказчиками	Dana Khalil
Руководитель производства	Wael Said
Продакшн Студия	Prodigious
Additional Credit	Richard Copping