Bechara Mouzannar
Former CCO Publicis Communications MEA/Leo Burnett MEA. at Unbranded
Beirut, Lebanon
Моя последняя работа
SEE ALL WORKMashrou' Leila "Lilwatan"
Give in to Giving
Who did it first? McDonald's vs. Alexander Wang
Secure Your Account
Обо мне
Multi-awarded and multilingual cosmopolitan creative and strategist, holder of two MBAs.
Former Chief Creative Officer, Publicis Communications, MEA, & Chief Creative Officer, Leo Burnett MEA (2011-2020)
Now, Independent Film Director and Creative Producer
Навыки
- Creative Strategy
- Creative Direction
- Integrated Marketing
- Interactive Advertising
- Commercials
- Advertising
- Outdoor Advertising
- Brand Development
- Brand Architecture
- Corporate Branding
- Digital Marketing
- Art Direction
- Digital Strategy
- Corporate Identity
- Marketing Communications
- Concept Development
- Digital Media
- Adobe Creative Suite
- Interactive Marketing
- Branding & Identity
- Online Marketing
- Online Advertising
- Public Relations
- Direct Marketing
- New Media
- Brand Management
- Social Media Marketing
- Copywriting
- Logo Design
- Web Design
- Media Planning
- Creative Services
- Typography
- Brand Implementation
- Visual Communication
- Graphic Design
- Mobile Marketing
- Campaigns
- Team Management
- Award Winner
- Relationship Marketing
- Interaction Design
- Content Strategy
- Packaging
- Direct Mail
- Email Marketing
- Brand Awareness
- User Experience
- Brochures
- Viral Marketing
Опыт в секторе
- Благотворительные организации, фонды, волонтеры
- Напитки
- Рестораны и кафе быстрого приготовления
- Банковские и финансовые услуги, инвестиции, биржевые маклеры
- Безопасность дорожного движения
- Розничная торговля, дистрибуция и рестораны
- Минеральная, газированная и бутилированная вода
- ТВ/Радио программы и станции
- Институциональные/общественного интереса/некоммерческие организации
- Супы, фарш, приготовленные соусы
- Услуги телекоммуникации
- Культура, досуг и спорт
- Бытовая электроника и аудио-видео техника
- Женская гигиена
- Кабельное/Услуги спутниковой связи
- Одежда
- Чистящие средства, мыло, моющие средства
- Крепкие напитки, крепленые вина
- Вина, шампанские
- Аптеки, специализированные магазины
- Государственное образование
- Информированность о расовых / этнических / связанных с меньшинствами вопросов / проблем инвалидности
- Против бытового насилия и сексуального насилия
- Права человека
- Права животных / Безопасность /Прием
- Газеты, журналы, книги
- Средства для ухода за волосами
- Хлопья на завтрак
- Окружающая среда и животные
- Шоколад
- Мороженое
Премии
- 2021 Dubai Lynx International Festival of Creativity
- 2020 D&AD Awards
- 2020 The Loeries
- 2020 AdForum Business Creative Report
- 2020 PHNX Awards
- 2019 Dubai Lynx International Festival of Creativity
- 2019 International Food and Beverage Creative Excellence Awards - FAB Awards
- 2019 LIA
- 2019 The Loeries
- 2019 ADFEST
- 2017 Dubai Lynx International Festival of Creativity
- 2016 Dubai Lynx International Festival of Creativity
- 2016 ADFEST
- 2015 Dubai Lynx International Festival of Creativity
- 2015 Epica Awards
- 2015 Cristal Media & ADvertising Summit
- 2015 Cannes Lions International Festival of Creativity
- 2015 ADFEST
- 2015 The New York Festivals Advertising Awards
- 2015 MAD STARS
- 2015 The Golden Drum Awards
- 2015 D&AD Awards
- 2015 CLIO Awards
- 2015 LIA
- 2015 Kinsale Shark Advertising Festival
- 2014 ADFEST
- 2014 Mena Cristal Awards
- 2014 Cristal Media & ADvertising Summit
- 2014 LIA
- 2014 Epica Awards
- 2014 Dubai Lynx International Festival of Creativity
- 2014 Cannes Lions International Festival of Creativity
- 2013 Mena Cristal Awards
- 2013 The Golden Drum Awards
- 2013 Epica Awards
- 2013 Cristal Media & ADvertising Summit
- 2013 Dubai Lynx International Festival of Creativity
- 2012 Dubai Lynx International Festival of Creativity
- 2012 Mena Cristal Awards
- 2012 Epica Awards
- 2012 Cannes Lions International Festival of Creativity
- 2012 The Golden Drum Awards
- 2011 The Golden Drum Awards
- 2011 Cannes Lions International Festival of Creativity
- 2011 Epica Awards
- 2010 The New York Festivals Advertising Awards
- 2010 Dubai Lynx International Festival of Creativity
- 2010 Mena Cristal Awards
- 2009 Dubai Lynx International Festival of Creativity
- 2009 The Golden Drum Awards
- 2009 The Intercontinental Advertising Cup (The Cup) / ICAC
- 2009 Mena Cristal Awards
- 2009 The Loeries
- 2009 ACT Responsible Tributes
- 2009 Cannes Lions International Festival of Creativity
- 2009 Epica Awards
- 2008 ACT Responsible Tributes
- 2008 The Loeries
- 2008 Dubai Lynx International Festival of Creativity
- 2008 The Golden Drum Awards
- 2008 Mena Cristal Awards
- 2007 Global Product Committee
- 2005 ACT Responsible Tributes
- 2005 The Golden Drum Awards
- 2003 Mondial de la Pub des Pays Francophones / ex Mondial de la Publicité Francophone
- 2002 Mondial de la Pub des Pays Francophones / ex Mondial de la Publicité Francophone
- 2001 Mondial de la Pub des Pays Francophones / ex Mondial de la Publicité Francophone
- 0 Dubai Lynx International Festival of Creativity
Люди, с которыми я работал
Andre Nassar
Исполнительный креативный директор
Impact BBDO
Malek Ghorayeb
CCO
Leo Burnett Levant + Qatar & P&G Global Hub.
Areej Mahmoud
Screenwriter/Director
Studio Humbaba
Maged Nassar
Creative Director
Leo Burnett MENA (Middle East & North Africa)
Pierre Mouarkech
Оператор-постановщик
Picky Productions
Моя работа
SEE ALL WORKTailgating Kills 3
- БРЕНД:
- Road and Transport Authority Dubai
- АГЕНТСТВО:
- Saatchi & Saatchi Dubai
Tailgating Kills 2
- БРЕНД:
- Road and Transport Authority Dubai
- АГЕНТСТВО:
- Saatchi & Saatchi Dubai
Tailgating Kills 1
- БРЕНД:
- Road and Transport Authority Dubai
- АГЕНТСТВО:
- Saatchi & Saatchi Dubai
The fasting pixels
- БРЕНД:
- The Ramadan bundle
- АГЕНТСТВО:
- Leo Burnett Riyadh
Rest after fame
- БРЕНД:
- TVEKSAM, EGG CUP
- АГЕНТСТВО:
- Leo Burnett Jeddah
Pee Palette
- БРЕНД:
- Bottled Water
- АГЕНТСТВО:
- Leo Burnett Middle East & North Africa
Moccachino
- БРЕНД:
- McCafé
- АГЕНТСТВО:
- Leo Burnett Middle East & North Africa
Simple
- БРЕНД:
- McCafé
- АГЕНТСТВО:
- Leo Burnett Middle East & North Africa
Macchiato
- БРЕНД:
- McCafé
- АГЕНТСТВО:
- Leo Burnett Middle East & North Africa
Должности
Independent producer and director
Freelance
Lebanon
January 2020 - В настоящее время здесь (4 года 3 месяца)
Chief Creative Officer
Publicis Communications Middle East
Lebanon
March 2016 - December 2019 (3 года 9 месяцев)
(Leo Burnett, Publicis, Saatchi&Saatchi, Arc, MS&L) - 23 agencies in the Middle East.
Chief Creative Officer
Lebanon
January 2011 - December 2019 (8 лет 11 месяцев)
In charge of the creative strategy/product/innovation of the Leo Burnett Group of companies in the Middle East and in North Africa:
Leo Burnett (Beirut, Dubai, Cairo, Doha, Jeddah, Riyadh, Amman, Suleimaniye, Erbil, Kuwait & Casablanca), Arc (Dubai), LeoComm (Dubai, Beirut, Cairo, Saudi Arabia), Atelier LB Beirut, Publicis (Dubai, Beirut, Cairo, Casablanca), Flip.
Based in Beirut, Lebanon.
Leo Burnett (Beirut, Dubai, Cairo, Doha, Jeddah, Riyadh, Amman, Suleimaniye, Erbil, Kuwait & Casablanca), Arc (Dubai), LeoComm (Dubai, Beirut, Cairo, Saudi Arabia), Atelier LB Beirut, Publicis (Dubai, Beirut, Cairo, Casablanca), Flip.
Based in Beirut, Lebanon.
Give in to Giving
- БРЕНД:
- Emirates NBD
- АГЕНТСТВО:
- Leo Burnett Middle East & North Africa
Secure Your Account
- БРЕНД:
- Emirates NBD
- АГЕНТСТВО:
- Leo Burnett Middle East & North Africa
Pee Palette
- БРЕНД:
- Bottled Water
- АГЕНТСТВО:
- Leo Burnett Middle East & North Africa
Moccachino
- БРЕНД:
- McCafé
- АГЕНТСТВО:
- Leo Burnett Middle East & North Africa
Simple
- БРЕНД:
- McCafé
- АГЕНТСТВО:
- Leo Burnett Middle East & North Africa
Macchiato
- БРЕНД:
- McCafé
- АГЕНТСТВО:
- Leo Burnett Middle East & North Africa
Cappuccino
- БРЕНД:
- McCafé
- АГЕНТСТВО:
- Leo Burnett Middle East & North Africa
Give In To Giving
- БРЕНД:
- Emirates NBD
- АГЕНТСТВО:
- Leo Burnett Middle East & North Africa
McChicken
- БРЕНД:
- McDonald's
- АГЕНТСТВО:
- Leo Burnett Middle East & North Africa
Kidnap
- БРЕНД:
- Du
- АГЕНТСТВО:
- Leo Burnett Middle East & North Africa
Man sitting next to you - du Tuesday
- БРЕНД:
- du
- АГЕНТСТВО:
- Leo Burnett Middle East & North Africa
Safety Screen
- БРЕНД:
- Samsung
- АГЕНТСТВО:
- Leo Burnett Middle East & North Africa
Fashion For Real People
- БРЕНД:
- MAX
- АГЕНТСТВО:
- Leo Burnett Middle East & North Africa
Tropa For Life
- БРЕНД:
- Du
- АГЕНТСТВО:
- Leo Burnett Middle East & North Africa
Too Silly
- БРЕНД:
- du
- АГЕНТСТВО:
- Leo Burnett Middle East & North Africa
Too Informative
- БРЕНД:
- du
- АГЕНТСТВО:
- Leo Burnett Middle East & North Africa
- 2021 Dubai Lynx International Festival of Creativity
- 2020 D&AD Awards
- 2020 The Loeries
- 2020 AdForum Business Creative Report
- 2020 PHNX Awards
- 2019 International Food and Beverage Creative Excellence Awards - FAB Awards
- 2019 Dubai Lynx International Festival of Creativity
- 2019 LIA
- 2019 The Loeries
- 2019 ADFEST
- 2017 Dubai Lynx International Festival of Creativity
- 2016 Dubai Lynx International Festival of Creativity
- 2015 Epica Awards
- 2015 Cristal Media & ADvertising Summit
- 2015 The New York Festivals Advertising Awards
- 2015 MAD STARS
- 2015 D&AD Awards
- 2015 Cannes Lions International Festival of Creativity
- 2015 ADFEST
- 2015 CLIO Awards
- 2015 Dubai Lynx International Festival of Creativity
- 2014 LIA
- 2014 Mena Cristal Awards
- 2014 Cristal Media & ADvertising Summit
- 2014 Dubai Lynx International Festival of Creativity
- 2014 Cannes Lions International Festival of Creativity
- 2014 Epica Awards
- 0 Dubai Lynx International Festival of Creativity
Regional Executive Creative Director
Leo Burnett MENA
September 2005 - December 2010 (5 лет 3 месяца)
In charge of: Lebanon & the Levant, Egypt, Saudi Arabia and P&G brands' portfolio for the whole MENA region and for Central & Eastern Europe.
Regional Executive Creative Director
Leo Burnett Lebanon, Levant & Egypt
February 1999 - June 2005 (6 лет 4 месяца)
Executive Creative Director
Leo Burnett Beirut
1995 - 1999 (4 года)
#Shameonwho
- БРЕНД:
- GENDER EQUALITY NGO
- АГЕНТСТВО:
- H&C Leo Burnett Beirut
The Cult Of The Night
- БРЕНД:
- Mashrou' Leila
- АГЕНТСТВО:
- H&C Leo Burnett Beirut
What Girls Can Do
- БРЕНД:
- Always
- АГЕНТСТВО:
- H&C Leo Burnett Beirut
I Say Arabi
- БРЕНД:
- Dish Network
- АГЕНТСТВО:
- H&C Leo Burnett Beirut
Merry Balconies
- БРЕНД:
- Bonux
- АГЕНТСТВО:
- H&C Leo Burnett Beirut
Amy
- БРЕНД:
- Virgin Radio
- АГЕНТСТВО:
- H&C Leo Burnett Beirut
Keep The Flame Alive
- БРЕНД:
- Johnnie Walker
- АГЕНТСТВО:
- H&C Leo Burnett Beirut
The Red Thumb/Vote for us. We'll vote for you.
- БРЕНД:
- KAFA
- АГЕНТСТВО:
- H&C Leo Burnett Beirut
Keep The Flame Alive
- БРЕНД:
- Johnnie Walker
- АГЕНТСТВО:
- H&C Leo Burnett Beirut
Nirvana
- БРЕНД:
- Virgin Radio
- АГЕНТСТВО:
- H&C Leo Burnett Beirut
The Police
- БРЕНД:
- Virgin Radio
- АГЕНТСТВО:
- H&C Leo Burnett Beirut
MJ
- БРЕНД:
- Virgin Radio
- АГЕНТСТВО:
- H&C Leo Burnett Beirut
Volunteers Seek No Recognition
- БРЕНД:
- Offre Joie
- АГЕНТСТВО:
- H&C Leo Burnett Beirut
The Monks
- БРЕНД:
- Château Ksara
- АГЕНТСТВО:
- H&C Leo Burnett Beirut
The Orphan
- БРЕНД:
- Château Ksara
- АГЕНТСТВО:
- H&C Leo Burnett Beirut
- 2021 Dubai Lynx International Festival of Creativity
- 2019 Dubai Lynx International Festival of Creativity
- 2016 ADFEST
- 2016 Dubai Lynx International Festival of Creativity
- 2015 Dubai Lynx International Festival of Creativity
- 2015 Epica Awards
- 2015 Cristal Media & ADvertising Summit
- 2015 Cannes Lions International Festival of Creativity
- 2015 ADFEST
- 2015 The New York Festivals Advertising Awards
- 2015 The Golden Drum Awards
- 2015 CLIO Awards
- 2015 MAD STARS
- 2015 LIA
- 2015 Kinsale Shark Advertising Festival
- 2014 ADFEST
- 2014 Mena Cristal Awards
- 2014 Cristal Media & ADvertising Summit
- 2014 Epica Awards
- 2014 Dubai Lynx International Festival of Creativity
- 2013 Mena Cristal Awards
- 2013 The Golden Drum Awards
- 2013 Epica Awards
- 2013 Cristal Media & ADvertising Summit
- 2013 Dubai Lynx International Festival of Creativity
- 2012 Dubai Lynx International Festival of Creativity
- 2012 Mena Cristal Awards
- 2012 Epica Awards
- 2012 Cannes Lions International Festival of Creativity
- 2012 The Golden Drum Awards
- 2011 The Golden Drum Awards
- 2011 Cannes Lions International Festival of Creativity
- 2011 Epica Awards
- 2010 The New York Festivals Advertising Awards
- 2010 Dubai Lynx International Festival of Creativity
- 2010 Mena Cristal Awards
- 2009 Dubai Lynx International Festival of Creativity
- 2009 The Golden Drum Awards
- 2009 The Intercontinental Advertising Cup (The Cup) / ICAC
- 2009 Mena Cristal Awards
- 2009 The Loeries
- 2009 ACT Responsible Tributes
- 2009 Cannes Lions International Festival of Creativity
- 2009 Epica Awards
- 2008 ACT Responsible Tributes
- 2008 The Loeries
- 2008 Dubai Lynx International Festival of Creativity
- 2008 The Golden Drum Awards
- 2008 Mena Cristal Awards
- 2007 Global Product Committee
- 2005 ACT Responsible Tributes
- 2005 The Golden Drum Awards
- 2003 Mondial de la Pub des Pays Francophones / ex Mondial de la Publicité Francophone
- 2002 Mondial de la Pub des Pays Francophones / ex Mondial de la Publicité Francophone
- 2001 Mondial de la Pub des Pays Francophones / ex Mondial de la Publicité Francophone
Creative Director
Leo Burnett Dubai
1989 - 1991 (2 года)
TV Commercials Director
Laser Films
October 1986 - October 1989 (3 года)
Directed over 100 commercials. Mainly in Beirut and also in Paris and in Athens.
Copywriter & Associate Creative Director
Leo Burnett Beirut
February 1985 - September 1986 (1 год 7 месяцев)
Account Supervisor
Publicis Conseil, Paris
1984 - 1985 (1 год)
Образование
Executive MBA, Creative Leadership & Innovation in Communication
2008 - 2009 (1 год)
Berlin, Tokyo, New York, Chicago, London.
Other professional activities
PHNX Tribute 2020
Awards Jury Member
