McCafé - "Cappuccino"

Leo Burnett Middle East & North Africa

Leo Burnett Middle East & North Africa Dubai, United Arab Emirates

3133

Заголовок	Cappuccino
Агентство	Leo Burnett Middle East & North Africa
Кампания	Simple
Рекламодатель	McDonald's
Бренд	McCafé
Дата первой трансляции/Публикации	2019
Бизнес сектор	Рестораны и кафе быстрого приготовления
философия	In the UAE, it is getting increasingly difficult for coffee lovers to find a simple coffee without any extras, fuss or complications. With fancy brews and hipster coffee trends taking over, the coffee world is cluttered. McCafé prides itself for offering coffees just like they should be. Simple and delicious. To illustrate that, we created minimalistic, iconic visuals that showcase the ingredients that go into each coffee. The visuals depict the ingredients in the ratio they are used in. While rest of the coffee ads in the market go an extra mile to make their coffee look great, we did everything to make them look simple. And by doing so, we stood out from the rest.
Тип медиа	Печать
Главный креативный директор	Bechara Mouzannar
Regional Executive Creative Director	Andre Nassar
Creative Director	Tariq Ayass
Head of Art	Rodrigo Leal Rodrigues
Копирайтер	Arundhati Mishra
Арт-директор	Aditi Shah
Специалист по работе с заказчиками	Mahmoud Jaber
Business Lead	Haytham Dayeh
Planning Director	Layal Hassi
Менеджер печатной продукции	Sunil DCosta