The Ramadan bundle - "The fasting pixels"

Leo Burnett Riyadh

Leo Burnett Riyadh Riyadh, Saudi Arabia

Премии

4195

Бренд: The Ramadan bundle
Страна: Saudi Arabia

Рекламодатель: McDonald's

Заголовок	The fasting pixels
Агентство	Leo Burnett Riyadh
Кампания	The fasting pixels
Рекламодатель	McDonald's
Бренд	The Ramadan bundle
Дата первой трансляции/Публикации	2018
Бизнес сектор	Рестораны и кафе быстрого приготовления
философия	Ramadan, the holy month whereby Muslims across Saudi Arabia fast during day-time to purify their souls are bombarded with mouthwatering food commercials. For many Saudis this creates frustrations towards food brand. Ramadan, the Holy Month that all Muslims wait for to “purify their souls” and bound to fast until the sunset. But on this occasion, the city is flooded with food images tempting the people while they are fasting. In Saudi, the culture is to pixelate everything that is tempting. So, we pixelated each food item during the day in several malls, then revealed it at night, along with the Ramadan bundle.
Тип медиа	Digital
Длина	66 seconds
Главный креативный директор	Bechara Mouzannar
Chief Operating Officer	George Maktabi
Reginal ECD	Mohammed Bahmishan
Creative director	Alexandre Choucair
Group Communication Director	Fady Yamak
Ассоциированный креативный директор	Thierry Chehab
Ассоциированный креативный директор	Ehab Armanious
Арт-директор	Andre Freiha
Арт-директор	Andreas Achjian
Animator	Peter Aoun
Producer	Jessica Youness
Фотограф	Cedric Ghosoub
Production house	Optix