Former CCO Publicis Communications MEA/Leo Burnett MEA.
at
Unbranded
Beirut, Lebanon
| Заголовок | Too Informative |
| Агентство | Leo Burnett Middle East & North Africa |
| Кампания | du Tuesday - The two for one tickets campaign |
| Рекламодатель | DU Telecom |
| Бренд | du |
| Posted | Апрель 2015 |
| Бизнес сектор | Услуги телекоммуникации |
| История | In an effort to inspire loyalty between dual-phone users, du decided to leverage people’s passion for movies and partnered with cinemas within the UAE to launch ‘du Tuesday’. On Tuesdays, du would give away two movie tickets for the price of only to their customers. Challenge was that du wasn’t the only one giving away cinema tickets. So, they worked on the insight that movies are better enjoyed when they are a ‘shared experience’; so take someone along with you on du Tuesday. This had to be communicated through a set of communication that would be unique, gripping and appealing for the movie buffs. So, a series of entertaining communication (films/posters/outdoors) were developed touching upon different genres of cinema to engage with different movie lovers. |
| Тип медиа | Телевидение и кино |
| Длина | |
| Главный креативный директор | Bechara Mouzannar |
| Креативный директор | Abraham Varughese |
| Директор | Ali Ali |
| Копирайтер | Maged Nassar |
| Директор | Maged Nassar |
| Руководитель группы по связям с рекламодателями | Saad Yusuf |
| Руководитель рекламодателя | Ahmed Zaki |
| Стратегический планировщик | Saad Yusuf |
| Продюсер Продакшн Студии | Manasvi Gosalia |
| Кинематография | Pierre Mouarkech |
| Оператор-постановщик | Pierre Mouarkech |
| Послепроизводственный этап | Karim Mira |
| Продакшн Студия | Deja Vu |
Больше работы
СМОТРЕТЬ ВСЕMashrou' Leila "Lilwatan"
- БРЕНД:
- SKeyes Center for Media and Cultural Freedom
- АГЕНТСТВО:
- H&C Leo Burnett Beirut
Give in to Giving
- БРЕНД:
- Emirates NBD
- АГЕНТСТВО:
- Leo Burnett Middle East & North Africa
Who did it first? McDonald's vs. Alexander Wang
- БРЕНД:
- McDonald's
- АГЕНТСТВО:
- Leo Burnett
Secure Your Account
- БРЕНД:
- Emirates NBD
- АГЕНТСТВО:
- Leo Burnett Middle East & North Africa
Tailgating Kills 3
- БРЕНД:
- Road and Transport Authority Dubai
- АГЕНТСТВО:
- Saatchi & Saatchi Dubai
Tailgating Kills 2
- БРЕНД:
- Road and Transport Authority Dubai
- АГЕНТСТВО:
- Saatchi & Saatchi Dubai
Tailgating Kills 1
- БРЕНД:
- Road and Transport Authority Dubai
- АГЕНТСТВО:
- Saatchi & Saatchi Dubai
The fasting pixels
- БРЕНД:
- The Ramadan bundle
- АГЕНТСТВО:
- Leo Burnett Riyadh
Rest after fame
- БРЕНД:
- TVEKSAM, EGG CUP
- АГЕНТСТВО:
- Leo Burnett Jeddah