| Заголовок | Fisheye 5 |
| Агентство | FRED & FARID Paris |
| Кампания | Fisheye |
| Рекламодатель | Delsey |
| Бренд | Delsey |
| Дата первой трансляции/Публикации | 2023 / 6 |
| Бизнес сектор | Чемоданы и саквояжи |
| философия | Since its inception in Paris in 1946, DELSEY PARIS has established itself as one of the most recognized and sought-after luggage and accessories brands. DELSEY PARIS is now the European leader in premium luggage and the second largest in the global market. Excellence and expertise, innovation and audacity, as well as adaptability, have allowed DELSEY PARIS to meet the major innovations that have transformed modes of travel in recent decades. The brand offers creations with contemporary designs and innovative features, ensuring traveler's security and allowing them to travel freely. The 2023 campaign, unveiled from June 7, in collaboration with FRED & FARID Paris, represents a significant step for DELSEY PARIS, enhancing its international influence by attracting the attention of new generations of travelers seeking authenticity, freedom, and exploration. With its sense of craft and knowledge of international markets, FRED & FARID Paris imagined an artistic direction around the concept of "Sun-ridipity", celebrating the iconic DELSEY PARIS logo representing the "rising sun", a symbol of hope, escape, and renewal. The series of 23 visuals and 9 videos, captured during a shooting in Paris and Spain, play with dynamic angles and the “fisheye” to inject surprise and a breath of fresh air. DELSEY and FRED & FARID Paris have called upon the talent of fashion photographer Ben Fourmi: his edgy, conceptual, and colorful universe perfectly resonates with the innovative and captivating spirit of DELSEY PARIS. The campaign will be available from June 7 in France in outdoor, press, digital, and point of sale formats, and from June 12 in "spectacular" sized formats in New York, Los Angeles, and Austin, before traveling worldwide. |
| Тип медиа | Печать |
| Рынок | United States |
| Chief Creative Officers | Fred & Farid |
| Исполнительный креативный директор | Olivier Lefebvre |
| Креативный директор | Yann Rougeron |
| Арт-директор | Alexandra Puchnaty |
| Телепроизводство | Maud Whittle |
| Менеджер по рекламе | Miriam Hendel |
| Менеджер по рекламе | Bérengère Guichard |
| Управление аккаунтом | Julien Grimaldi |
| Управление аккаунтом | Cloé Jouteau |
| Продакшн Студия | Psychic Productions |
| Фотограф | Ben Fourmi |
| Директор | Julien Faucher |
| Директор | Hugo Mesnil |
| Послепроизводственный этап | Janvier |
| Behind the Scenes | Axel Delwarte |
Больше работы
СМОТРЕТЬ ВСЕPorto
- БРЕНД:
- Guide Michelin
- АГЕНТСТВО:
- FRED & FARID Paris
La VIE prend le dessus sur le VIH 6
- БРЕНД:
- Paris Sans Sida
- АГЕНТСТВО:
- FRED & FARID Paris
La VIE prend le dessus sur le VIH 5
- БРЕНД:
- Paris Sans Sida
- АГЕНТСТВО:
- FRED & FARID Paris
La VIE prend le dessus sur le VIH 4
- БРЕНД:
- Paris Sans Sida
- АГЕНТСТВО:
- FRED & FARID Paris
La VIE prend le dessus sur le VIH 3
- БРЕНД:
- Paris Sans Sida
- АГЕНТСТВО:
- FRED & FARID Paris
La VIE prend le dessus sur le VIH 2
- БРЕНД:
- Paris Sans Sida
- АГЕНТСТВО:
- FRED & FARID Paris
La VIE prend le dessus sur le VIH 1
- БРЕНД:
- Paris Sans Sida
- АГЕНТСТВО:
- FRED & FARID Paris
Free to Explore
- БРЕНД:
- Delsey
- АГЕНТСТВО:
- FRED & FARID Paris
Fisheye 4
- БРЕНД:
- Delsey
- АГЕНТСТВО:
- FRED & FARID Paris