| Заголовок | Embrace Change |
| Агентство |
Deutsch NY
|
| Кампания |
Embrace Change (D.C.) - IKEA
|
| Рекламодатель |
IKEA
|
| Бренд |
IKEA
|
| Posted | Январь 2009 |
| Бизнес сектор | Розничная торговля, дистрибуция и рестораны
|
| История | President-elect Obama's notion of change and his commitment to fiscal responsibility match IKEA's philosophy of practical and affordable home furnishings for all. For this reason, IKEA is extending a free offer to the First Family to redesign and furnish any rooms in the White House using IKEA furniture, accessories, and its team of designers. |
| философия | Three lucky winners will receive IKEA gift cards valued at $1,500. |
| Проблема | During the week of January 12th, visit the website for a preview of how Change is Coming. Starting on January 16th, site visitors can custom-design a virtual Oval Office and sign up for a chance to win furnishings to bring change to their own oval, square or rectangular offices at home. |
| Результат | The "Embrace Change '09" campaign complements the inaugural events in D.C. and the practical, affordable design solutions American families seek for their home. |
| Тип медиа |
Веб-сайт
|
| Больше информации | embracechange09.com |
| Медиа группа |
Louise Thach
|
| Медиа группа |
Shaun Leavy
|
| Медиа директор |
Vonda LePage
|
| Главный креативный директор |
Heh Assoc
|
| Креативный директор группы |
Nathan Hunt
|
| Копирайтер |
Nick Bayne
|
| Арт-директор |
Grant Piper
|
| Продюсер исполнительного агентства |
Lauren Ziffer
|
| Продюсер агентства |
Sam Helfer
|
| Дизайнер |
Joseph Barille
|
| Программист |
Michael Nicosia
|
| Разработчик приложений |
Scott Alcid
|
| Разработчик приложений |
Mike Gomez
|
| QA |
Carlos Solorzano
|
| Исполнительный продюсер |
Jeremy Rosenberg
|
| Продюсер |
Nili Suhami
|
| Арт-директор |
Anthony Alvarez
|
