| Заголовок | www.molesofslovakpolitics.sk |
| Агентство |
Wiktor Leo Burnett, s.r.o.
|
| Кампания |
City Full Of Books - Dunaj
|
| Рекламодатель |
AG-MA-REK
|
| Бренд |
Dunaj.sk
|
| Posted | Декабрь 2002 |
| Продукт |
Online Bookstore
|
| Бизнес сектор | Интернет розничной торговли, Интернет-магазин
|
| философия | All the www addresses led you into the online bookstore Dunaj.sk where you realized that they are titles of actual books offered by Dunaj.sk. Since there was no branding, the campaign recombled a happening or a joke that played with the public's interest. As a result, the campaign more than doubled the audience on the pages of Dunaj.sk and established Dunaj.sk as the primary online shopping portal in Slovakia |
| Проблема | To get as many people as possible to visit the web page of the online bookstore Dunaj.sk as innovative and light-hearted we established a number of feeder sites, each named after books in their catalogue. So real titles of real books were turn into www adresses and put on chosen places, that were by their meaning connected to the www address. The whole city was flooded with web adresses placed practically everywhere. It looked like some practical joke, because the titles of books /www addresses/ in connection with the particular place worked as a witty punch line. |
| Тип медиа |
На открытом воздухе / вне дома
|
| Рынок | Slovakia |
| Креативный директор |
Raffo Tatarko
|
| Креативный директор |
Peter Kacenka
|
| Копирайтер |
Vladimir Slivka
|
| Копирайтер |
Igor Brossmann
|
| Арт-директор |
Peter Kacenka
|
| Арт-директор |
Jonas Karasek
|
