| Заголовок | The Road |
| Агентство | Happiness Brussels, an FCB Alliance |
| Кампания | The Road |
| Рекламодатель | OVK / PEVR (Parents of Child Road Victims) |
| Бренд | Parents of Road Victims |
| Дата первой трансляции/Публикации | 2023 / 10 |
| Бизнес сектор | Безопасность дорожного движения |
| История | Users of Belgium’s biggest streaming platform, Streamz, discovered an unusual trailer. A trailer that promotes watching “The Road”. Meaning: not a movie or series, but the actual road. Research from the Belgian Traffic Institute* (VIAS) shows that 7% of Belgian drivers have watched a movie or series while driving. The trailer looks like it’s promoting a suspenseful movie worth watching. Like many other trailers, it shows quotes from movie critics. Only in this case, the critics are the parents of real road victims, urging viewers to watch the road. With quotes like “don’t miss a second”, “you need to see this”, or “a must-watch”. Ending with a simple, but powerful message: watch the road. |
| Тип медиа | Брендированный контент |
| Длина | |
| Главный креативный директор | Geoffrey Hantson |
| Креативный директор | Katrien Bottez |
| Исполнительный креативный директор | Philippe Fass |
| Управляющий директор | Hans Smets |
| Креативная команда | Frederik Clarysse |
| Исполнительный продюсер | Bart Vande Maele |
| Редактор | Simon Schuurman |
| Head of Design | Dries Lauwers |
| Designer | Lore Snauwaert |
| Designer | Emilie Wauthelet |
| DTP | Loïc Lenoble |
| Assistant Producer | Francis Bosschem |
| Звук | Jen Connolly Raygun |
| Executive Creative Direction | Karen Corrigan |
| Делопроизводитель | Raphael Naudts |
| Lead Production Artist | Arthur De Wachter |
| Интерактивный дизайн | Remke Faber |
| Музыка | Jaan Hantson |
| Звукорежиссер | Jaan Hantson |
| Директор | Delano Sookha |
| Оператор-постановщик | Delano Sookha |
Больше работы
СМОТРЕТЬ ВСЕThe Road
- БРЕНД:
- Parents of Road Victims
- АГЕНТСТВО:
- Happiness Brussels, an FCB Alliance
Gamer
- БРЕНД:
- Quick
- АГЕНТСТВО:
- Happiness Brussels, an FCB Alliance
Skater
- БРЕНД:
- Quick
- АГЕНТСТВО:
- Happiness Brussels, an FCB Alliance
Table
- БРЕНД:
- Quick
- АГЕНТСТВО:
- Happiness Brussels, an FCB Alliance
ReStory
- БРЕНД:
- Canon
- АГЕНТСТВО:
- Happiness Brussels, an FCB Alliance
Runner
- БРЕНД:
- Parents Of Road Victims
- АГЕНТСТВО:
- Happiness Brussels, an FCB Alliance
Skater
- БРЕНД:
- Parents Of Road Victims
- АГЕНТСТВО:
- Happiness Brussels, an FCB Alliance
Road Worker
- БРЕНД:
- Parents Of Road Victims
- АГЕНТСТВО:
- Happiness Brussels, an FCB Alliance
Paper Boy
- БРЕНД:
- Parents Of Road Victims
- АГЕНТСТВО:
- Happiness Brussels, an FCB Alliance