help i can't sleep - "Balding"

twofifteenmccann

twofifteenmccann San Francisco, United States

8440

Бренд: help i can't sleep
Страна: United States

Рекламодатель: Help Remedies

Заголовок	Balding
Агентство	twofifteenmccann
Кампания	Dream Recommendations
Рекламодатель	Help Remedies
Бренд	help i can't sleep
Дата первой трансляции/Публикации	2011 / 3
Бизнес сектор	Безрецептурные препараты (обезболивающие, от простуды и гриппа, ...)
философия	Dream 9: Specially formulated for persons suffering from age/masculinity worries.
Проблема	Help Remedies is a not a traditional OTC pharmaceutical brand, so when agencytwofifteen was asked to develop a marketing program for “help I can’t sleep,” it was clear that the advertising shouldn’t speak to a consumer like a traditional OTC pharmaceutical company, but rather be as simple and strangely utilitarian as the brand itself. Rather than talk about insomnia or the frustration of being unable to sleep, agencytwofifteen moved the conversation a step beyond, to explore dreams – the funny and sometimes strange things that come to the surface once a person falls asleep.
Результат	Working with production companies Tool of North America and Lifelong Friendship Society, agencytwofifteen developed nine different dream recommendation films that feature an array of funny and sometimes outlandish dream scenarios – anything from human sized puppies lamenting their lack of extra-marital affairs to a milkmaid who lives in a picture that hangs in a dermatologist’s waiting room – which vary in length from 30 seconds to 2 minutes. The dream recommendations are complemented by an app for iPhone, iPad and iPod Touch, developed with We Are Licious, which “records” a person’s dreams and posts them to Facebook or Twitter. The app allows people to test whether they are having the dreams that help I can’t sleep recommended, or some other wonderful dream, and shares those dreams with their friends live.
Тип медиа	Веб-фильм
Продакшн Студия	Tool of North America
Музыкальная компания / Композитор	Human
Исполнительный креативный директор	Scott Duchon
Исполнительный креативный директор	John Patroulis
Креативный директор	Paul Caiozzo
Креативный директор	Nathan Frank
Арт-директор	Paul Caiozzo
Арт-директор	Nathan Frank
Копирайтер	Paul Caiozzo
Копирайтер	Nathan Frank
Продюсер агентства	Mandie Bowe
Продюсер агентства	Joyce Chen
Руководитель группы по связям с рекламодателями	Melissa Hill
Директор	Geordie Stephens
Редакционная компания	Arcade Edit
Послепроизводственный этап	LifelongFriendshipSociety
Спецэффекты / видеоэффекты	LifelongFriendshipSociety