| Заголовок | I Will Help Stop Elder Abuse |
| Агентство | G2 Joshua |
| Кампания | I Will Help Stop Elder Abuse |
| Рекламодатель | Help The Aged |
| Бренд | Help The Aged |
| Posted | Февраль 2006 |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
| философия | To highlight the issue of elder abuse Joshua has created a new integrated campaign for Help the Aged which concentrates on the brutal facts of the mistreatment of the elderly. As well as raising awareness of the scale of the problem, the charity is also looking to get as many names as possible to strengthen its case for Government action. The campaign, under the banner I Will Help Stop Elder Abuse, comprises press, direct marketing, viral and PR. It is the first major campaign featuring the charitys new branding and strapline Help the Aged. We Will. The re-branding was also created by Joshua. |
| Проблема | Raise awareness of the issue and mobilise support |
| Тип медиа | Печать |
| Рынок | France |
| Менеджер по рекламе | Steven Jones |
| Копирайтер | Steve Heath |
| Арт-директор | Jeff Clinch |
| Печатник | Ed Church |
| Viral | Jonny Spindler |
| Viral | David Searle |
| Планировщик счета | Elizabeth Tindall |
| Фотограф | Liam Kennedy |
| Ретушер | Harry Matthews |
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