| Заголовок | Inconvenience Stores |
| Агентство | CHEP Network |
| Кампания | Inconvenience Stores |
| Рекламодатель | Swann motorcycle Insurance Australia |
| Бренд | Swann motorcycle Insurance Australia |
| Дата первой трансляции/Публикации | 2017 / 8 |
| Бизнес сектор | Страхование |
| История | Swann Insurance is a specialist motorcycle insurer in Australia. Turning an everyday errand into an epic adventure, it set up "Inconvenience Stores" at the end of Australia’s best rides, stocked with milk, chocolate and toilet paper. These were free for riders and offered them a 10% insurance discount via a unique code. Getting the milk now meant getting on your bike for hours – or in some cases days. But the campaign struck the right chord with bikers. The Inconvenience Stores stocked useful stuff like milk, chocolate and toilet paper. So what was so inconvenient about them? They were located in the middle of nowhere. Luckily, this was all the excuse motorcycle fans needed to hop on their bikes and set out on the open road. Behind the stores was Swann Insurance, an Australian motorcycle insurance specialist. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Главный исполнительный директор (CEO) | Chris Howatson |
| Управляющий директор | Michael Titshall |
| Group Account Director | Bryce Coombe |
| Стратегический планировщик | Nathan Rogers |
| Специалист по работе с заказчиками | Sophie Turner |
| Делопроизводитель | Andrew Mitchell |
| Директор по производству | Pravina Kumar |
| Исполнительный креативный директор | Ant White |
| Креативный директор | Joe Hill |
| Креативный директор | Garret Fitzgerald |
| Креативная команда | Cameron Bell |
| Креативная команда | Sam Dickson |
| Директор печатной продукции | Shayne Simpson |
| Менеджер печатной продукции | Tom Weller |
| Послепроизводственный этап | Jenny Livingston |
| Директор | Matt Weston |
| Оператор-постановщик | Liam Gilmour |
| Редактор | Damian Capicchiano |
| Послепроизводственный этап | Matt Thompson |
| Главный управляющий | Vaughan Coots |
| Менеджер по маркетингу | Rita Ibrahim |
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