| Заголовок | Celebration |
| Агентство | Y&R London |
| Кампания | Celebration |
| Рекламодатель | Warburton's |
| Бренд | Warburtons |
| Дата первой трансляции/Публикации | 2011 / 3 |
| Бизнес сектор | Булочки, хлеб, хлебцы |
| Слоган | We care because our name's on it. |
| История | The TV campaign shows an ordinary working day at the Warburton's factory. Yet, when the 1 million loaf comes to the end of the factory conveyor belt the family of employees burst into a roar of celebration with laughter, music, balloons and hugging...only to find that when everyone regains their composure and the 1 millionth and one load is made the same excitement is triggered, exuding the depth of passion and care that goes behind each loaf. |
| философия | The epic 60” TV and cinema campaign shows an ordinary working day at the Warburton’s factory. Yet, when the 1 millionth loaf comes to the end of the factory conveyor belt the family of employees burst into a roar of celebration with laughter, music, balloons and hugging… only to find that when everyone regains their composure and the 1 millionth and one loaf is made the same excitement is triggered, exuding the depth of passion and care that goes behind each loaf. The film ends with the new campaign line “Warburtons. We care because our name’s on it” showcasing that it is the people behind the bread that guarantee its quality. |
| Тип медиа | Телевидение |
| Продакшн Студия | Gorgeous Enterprises |
| Аудио послепроизводственный этап | Grand Central Recording Studios |
| Специалист по работе с заказчиками | Josh Harris |
| Планировщик счета | Neasa Cunniffe |
| Планировщик счета | Liz Wolstenholme |
| Планировщик счета | Ben Kay |
| Арт-директор | David Godfree |
| Копирайтер | Mark Waldron |
| Креативный директор | Mark Roalfe |
| Менеджер по рекламе | Jane Sutton |
| Менеджер по рекламе | Kate Freeman |
| Менеджер по рекламе | Richard Hayes |
| Business Director | Nick Fokes |
| Продюсер агентства | Jody Allison |
| Директор | Vince Squibb |
| Редактор | Paul Watts |
| Редакционная компания | The Quarry |
| Послепроизводственный этап | The Mill London |
| Послепроизводственный этап | Liz Brown |
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