| Заголовок | Invisible Children (Case Study) |
| Агентство | Naked Communications |
| Кампания | Invisible Children |
| Рекламодатель | UNICEF |
| Бренд | UNICEF |
| Дата первой трансляции/Публикации | 2013 / 7 |
| Бизнес сектор | Благотворительные организации, фонды, волонтеры |
| Слоган | Make the invisible- visible. |
| История | The End Violence Against Children initiative urges people around the world to recognize violence against children and join global, national or local movements to focus collective action on ending it. Every day, out of the spotlight, children are subjected to appalling cruelty and abuse. It happens all over the globe, in every setting—public and private, urban and rural, industrialized and developing, rich and poor. In this video, Liam Neeson discusses this silent crisis and encourages everyone to become more aware and involved. UNICEF believes that every child deserves to be safe and works throughout the world to protect girls and boys from abuse and exploitation. #ENDviolence is UNICEF's new multi-year global initiative to generate momentum in preventing and responding to violence against children. To donate or learn more, please visit http:www.unicefusa.org. Also a microsite, unicefusa.org/endviolence, and a social media guide outlines ways for children, parents and communities to take action, such as getting informed and involved, organizing events and public discussion forums, supporting child victims of violence and working with global and local UNICEF partners. UNICEF’s Stamp It Out photo contest on Instagram calls for contributors to post their images with the #EndViolence hashtag. |
| Тип медиа | Телевидение |
| Длина | |
| CEO | Carla Serrano |
| Managing Partner | Steven Panariello |
| Strategist | Robyn Fukomoto |
| Продакшн Студия | Brand New School |
| Директор | Jonathan Notaro |
| Исполнительный продюсер | Devin Brook |
| Послепроизводственный этап | Brand New School |
| Flame Artist | Mark French |
| Flame Artist | Greg Cutler |
| Редактор | Michael Hoermann |
| Resolve Colorist | Matthew Schwab |
| Дизайнер | Matthew Lee |
| 3D-графика | Russ Wootton |
| Senior Producer | Samantha Proctor |
| Актер / Знаменитость | Liam Neeson |
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