Заголовок | The Micropedia of Microaggressions (120s) |
Brief | The Micropedia is the world’s first encyclopedia of microaggressions. It’s a judgement-free online tool that provides easy-to-digest information where people can unlearn their unconscious bias and make immediate changes in their daily interactions with others. Modelled after other crowd-sourced wikis, entries are collected via user submissions. The entries span nine categories including 2SLGBTQ+, Age, Class-Based, Disability, Ethnicity, Gender, Race, Religion, and Indigenous. Each definition breaks down the harmful impact of the microaggression while resources and real-world examples from news, media, and pop culture help folks truly comprehend the depth of the issue. By raising self-awareness of these everyday interactions, The Micropedia will help create safer workplaces, schools, social settings and have lasting societal impact. |
Агентство |
Zulu Alpha Kilo
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Кампания |
The Micropedia of Microaggressions
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Рекламодатель |
Black Business and Professional Association, et al.
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Бренд |
Black Business and Professional Association, et al.
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Posted | Ноябрь 2022 |
Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации
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История | Not all acts of bias are easy to see or identify. Some of them are so subtle, they’re only felt. Microaggressions are everyday, seemingly harmless comments and actions that have a significant impact on peoples’ physical and mental health. To help raise self-awareness around this issue, Canada’s largest Diversity, Equity and Inclusion organizations joined together to launch an online tool seeking to create real behaviour change. |
Тип медиа |
Digital
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Аудио |
Pirate Toronto
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Главный креативный директор |
Zak Mroueh
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Исполнительный креативный директор |
Stephanie Yung
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Исполнительный креативный директор |
Christina Yu
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Арт-директор |
Andrea Por
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Копирайтер |
Christina Roche
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Дизайнер |
Zoe Kim
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Директор по дизайну |
Jeff Watkins
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UI / UX Designer |
Damian Simev
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Account Management Team |
Rob Feightner
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Account Management Team |
Karla Ramirez
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Account Management Team |
Micheal Braithwaite
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Группа планирования |
Spencer MacEachern
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Группа планирования |
Adrian Ver
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Группа планирования |
Patrick Henderson
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Группа планирования |
Sean Bell
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Веб-продюсер |
Kenneth Haz
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Audio Producer |
Rebecca Adams
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Production Director |
Ola Stodulska
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Studio Director |
James Graham
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Разработчик |
Jake Edwards
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Разработчик |
Kyle Collins
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Разработчик |
Ariana Emond
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Художник по производству |
Pavel Petriycki
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Художник по производству |
Mila Lukezich
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Художник по производству |
Cecilia Bernasch
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Продакшн Студия |
Zulubot
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Директор |
Barbara Shearer
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Продюсер |
Lauren Schell
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Продюсер |
Mitch Cappe
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Продюсер |
Adam Palmer
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Продюсер |
Jackie Pal
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Исполнительный продюсер |
Tom Evans
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Оператор-постановщик |
Greg Bennett
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Редакционная компания |
Zulubot
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Редактор |
Jessie Posthumus
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Редактор |
Felipe Chaparro
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Анимация |
Ashlee Mitchell
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Продюсер пост-производства |
Sarah Dayus
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Продюсер пост-производства |
Mariya Guzova
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Online Artist |
Felipe Chaparro
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Графики движения |
Mike Sevigny
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Спецэффекты / видеоэффекты |
Jay Baker
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Колорист |
Felipe Chaparro
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Executive Audio Producer |
Maggie Blouin Pearl
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Звукооператор |
Ian Boddy
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Audio Social |
Noah Mroueh
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