| Заголовок | Give Your Christmas Tree a Second Life |
| Агентство | Lifelong Crush |
| Кампания | Give Your Christmas Tree a Second Life |
| Рекламодатель | Lee Valley Tools |
| Бренд | Lee Valley Tools |
| Дата первой трансляции/Публикации | 2023 / 12 |
| Бизнес сектор | Инструменты, товары "сделай сам" |
| История | Every year thousands and thousands of Christmas trees are tossed to the curb. But why do we so readily discard something at the center of our joyful family moments? More importantly, why do we waste so much useful material? In its new holiday campaign created by Lifelong Crush, Lee Valley is challenging that post-Christmas practice and inspiring crafters of all kinds to embrace its ‘Let’s do something’ ethos to give their Christmas trees a second life. Through social videos and digital in-store, the family-owned Canadian company is providing inspiration and ideas so that taking the tree down can be as rewarding as putting it up. While evergreen trees aren’t the same as store-bought lumber, with determination and imagination, it’s easy to make something meaningful that can deck the halls for many Christmases to come. From carvings to birdhouses to crafts, the possibilities are endless. The campaign isn’t resting on its laurels either. There’s more in store after Christmas as the company that encourages, guides, and advises people on everything they need to know and have for DIY projects inside and outside their homes, launches broadcast segments featuring TV personality Carson Arthur detailing all the wonderful and useful ways to keep the magic of the Christmas tree alive all year through. To encourage participation, the company is launching a social media contest, inviting customers to showcase their repurposed creations using the hashtag #LVsecondlife. |
| Тип медиа | Digital |
| Длина | |
| Агентство | Lifelong Crush |
| Продакшн Студия | Lifelong Crush |
| Редакционная компания | Lifelong Crush |
| Звуковой дизайн компании | Lifelong Crush |
| Управляющий партнер | Christina Yu |
| Главный креативный директор | Christina Yu |
| Ассоциированный креативный директор | Frank Megna |
| Копирайтер | Frank Megna |
| Интегрированный продюсер | Demi Veselinovic |
| Главный креативный директор | Derek Blais |
| Менеджер по рекламе | Brand Name |
| Директор | Christina Yu |
| Спецэффекты / видеоэффекты | CPI Colour |
| Finishing | CPI Colour |
| Исполнительный продюсер | Dino Harambasic |
| Арт-директор | Fábio Siqueira |
| Стратегический директор | Savannah Onofrey |
| Стратег | Holly Westgate |
| Коммерческий директор | Lindsay Day |
| Group Business Director | Simon Fraser |
| Делопроизводитель | Noah Faigal |
| Координатор производства | Rae Harder |
| Президент | Jason Tasse |
| Director of Content Marketing | Lee Ann Nolan |
| Линейный продюсер | Sahba Lili |
| Оператор-постановщик | Bob Lyte |
| Редактор | Chris Stewart |
| Finishing | Divisn |
| Смешивание | Chris Stewart |
| Голос | Mike Mercado |
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