Vodafone - "Lake"

Grey London

Grey London London, United Kingdom

6809

Бренд: Vodafone
Страна: United Kingdom

Рекламодатель: Vodafone

Заголовок	Lake
Агентство	Grey London
Кампания	Sealed With A Kiss
Рекламодатель	Vodafone
Бренд	Vodafone
Дата первой трансляции/Публикации	2013 / 5
Бизнес сектор	Персональная беспроводная связь
История	SUMMARY: Vodafone wanted to improved customers’ average spend by launching their most expensive tariff ever: RED. But in the middle of a recession and in a category driven by flashy deals and cheap prices, that wasn’t going to be easy. The aim was to acquire additional high value customers into RED, improve customer relationship and drive consideration amongst target consumers. RED offered unlimited texts and minutes but the word “unlimited” was over-used and meaningless. Vodafone made it mean something new, something powerful, by appealing to minds and hearts - and it all started with a kiss. Vodafone RED smashed all targets. Sign-ups to RED doubled, average revenue per user increased for RED customers and built a longer relationship with this valuable group. Churn for RED customers fell by 23% in Hungary and 50% in Greece, earning over 140 million Euros for the business – An estimated return on marketing investment of 6.25. So what started with a kiss, ended as a love affair!
Тип медиа	Телевидение и кино
Длина	60 seconds
Послепроизводственный этап	MPC LDN
Аудио послепроизводственный этап	Factory Studios
Grade	MPC LDN
Исполнительный креативный директор	Nils Leonard
Креативный директор	Jonathan Marlow
Head of Planning	Leo Rayman
Продюсер агентства	Angela Eleini
Продакшн Студия	Academy Films
Директор	Frédéric Planchon
Редактор	Sam Rice-Edwards