| Заголовок | Roller Coaster |
| Агентство | BBH |
| Кампания | Roller Coaster - Barclays |
| Рекламодатель | Barclaycard |
| Бренд | Barclaycard |
| Дата первой трансляции/Публикации | 2010 / 1 |
| Бизнес сектор | Кредитные карты |
| История | The advert begins with the character standing at the lift doors of his apartment block when a rollercoaster pulls up and takes him on a wonderfully smooth and liberating journey high above the clutter and congestion of the city below, only slowing slightly when he makes a contactless payment at the bakery en route to work. |
| философия | The four week campaign launches online on YouTube and Barclaycards Facebook page on Friday 22 January with a 60 second advert. It will air on television for the first time on Sunday 24 January on ITV1. A 40 second version will be introduced after the first week. The TV activity is part of a wider campaign that will include online adverts and a social media campaign set to reach more than 10 million people using www.facebook.com/barclaycard as a hub for all new information about the commercial. Following on from the success of the Waterslide iPhone game, Barclaycard will launch a Rollercoaster download game later in the year. |
| Тип медиа | Телевидение |
| Редакционная компания | Final Cut |
| Звук | Wave Studios |
| Продюсер агентства | Olly Chapman |
| Директор рабочей группы клиента | Nick Phelps |
| Планировщик счета | Nicky Vita |
| Креативный директор | Adam Tucker |
| Арт-директор | Szymon Rose |
| Копирайтер | Daniel Schaefer |
| Продакшн Студия | MJZ |
| Директор | Nicolai Fuglsig |
| Оператор-постановщик | Alwin Kuchler |
| Послепроизводственный этап | The Mill London |
| Редактор | Rick Russell |
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