Barclaycard - "Roller Coaster / Making of..."

BBH

BBH London, United Kingdom

7869

Бренд: Barclaycard
Страна: United Kingdom

Рекламодатель: Barclaycard

Заголовок	Roller Coaster / Making of...
Агентство	BBH
Кампания	Roller Coaster - Barclays
Рекламодатель	Barclaycard
Бренд	Barclaycard
Posted	Январь 2010
Бизнес сектор	Кредитные карты
История	The advert begins with the character standing at the lift doors of his apartment block when a rollercoaster pulls up and takes him on a wonderfully smooth and liberating journey high above the clutter and congestion of the city below, only slowing slightly when he makes a contactless payment at the bakery en route to work.
философия	The four week campaign launches online on YouTube and Barclaycards Facebook page on Friday 22 January with a 60 second advert. It will air on television for the first time on Sunday 24 January on ITV1. A 40 second version will be introduced after the first week. The TV activity is part of a wider campaign that will include online adverts and a social media campaign set to reach more than 10 million people using www.facebook.com/barclaycard as a hub for all new information about the commercial. Following on from the success of the Waterslide iPhone game, Barclaycard will launch a Rollercoaster download game later in the year.
Тип медиа	Телевидение
Длина	235 seconds
Редакционная компания	Final Cut
Звук	Wave Studios
Креативный директор	Adam Tucker
Арт-директор	Szymon Rose
Копирайтер	Daniel Schaefer
Директор	Nicolai Fuglsig
Продакшн Студия	MJZ
Оператор-постановщик	Alwin Kuchler
Директор рабочей группы клиента	Nick Phelps
Планировщик счета	Nicky Vita
Продюсер агентства	Olly Chapman
Редактор	Rick Russell
Послепроизводственный этап	The Mill London