| Заголовок | BBC Winter Olympics: Vancouver 2010 |
| Агентство |
Y&R London
|
| Кампания |
BBC Winter Olympics
|
| Рекламодатель |
BBC
|
| Бренд |
BBC
|
| Дата первой трансляции/Публикации |
2010 / 1
|
| Бизнес сектор | ТВ/Радио программы и станции
|
| История | The head of the Ilanaaq that stands on the mountain above Whistler has been stolen by some kind of malevolent force. Our hero Akiak must go on a quest to find the missing piece. He searches all over the land and has to overcome obstacles presented by the landscape and environment (crevasses, snow storms etc) and by the wild and dangerous creatures that live within it |
| философия | Akiak uses the Winter Olympic sports through out his journey as a method of transport and to overcome the obstacles in his path. In the 40 second trailer we’d like to showcase 4 sports: Curling, Skiing, Snowboarding and Skeleton Bob |
| Проблема | Following the popularity of the Summer Olympics in Beijing, the BBC wanted to use this interest, and raise awareness of the Winter Olympics. With no know sporting heores to champion, we needed to find an angle on the Games that would excite the target audience (16-34 yr olds), and move them to consume the BBC coverage of the Games accross a variety of platforms |
| Тип медиа |
Телевидение
|
| Рынок | United Kingdom |
| Продакшн Студия |
Studio AKA
|
| Исполнительный креативный директор |
Damon Collins
|
| Менеджер по рекламе |
Louisa Fyans
|
| Менеджер по рекламе |
Karen Potterton
|
| Копирайтер |
Freddy Mandy
|
| Арт-директор |
Tim McNaughton
|
| Планировщик счета |
Ben Kay
|
| Директор рабочей группы клиента |
Fiona Richards
|
| Специалист по работе с заказчиками |
David Pomfret
|
| Директор |
Marc Craste
|
| Продюсер |
Sharon Titmarsh
|
| Продюсер |
Deborah Stewart
|