| Заголовок | Coke |
| Brief | To underline the connection of McDonald's with the music scene, the recent stars and artists of the festivals were turned into fans of the Big Mac, Fries, Coke and Sundae. |
| Агентство |
TBWA\Switzerland AG
|
| Кампания |
McFestival
|
| Рекламодатель |
McDonald's
|
| Бренд |
McDonald's
|
| Posted | Ноябрь 2022 |
| Бизнес сектор | Продукты питания
|
| История | After a two-year festival break, even more people are celebrating at the Open Airs throughout Switzerland. For thousands of music fans, McDonald's is a stopover when they arrive or depart. Not only for fans, but also for the stars themselves - if one or the other is to be found at McDonald's or ordered something to the backstage area.To underline the connection of McDonald's to the music scene, the stars of the festivals were turned into fans of Big Mac and Co. |
| Тип медиа |
Печать
|
| Главный креативный директор |
Manuel Wenzel
|
| Креативный директор |
Martin Winther
|
| Арт-директор |
Martin Winther
|
| Креативный директор |
Tizian Walti
|
| Копирайтер |
Tizian Walti
|
| Арт-директор |
Mark Levay
|
| Директор рабочей группы клиента |
Nadja Stickl
|
| Специалист по работе с заказчиками |
Rea Koehler
|
