| Заголовок | Fly Responsibly |
| Агентство | DDB Unlimited |
| Кампания | Fly Responsibly |
| Рекламодатель | KLM Royal Dutch Airlines |
| Бренд | KLM |
| Дата первой трансляции/Публикации | 2019 / 7 |
| Бизнес сектор | Авиакомпании, аэропорты, железные дороги, автобусные линии, паромы и круизы |
| История | KLM Royal Dutch Airlines is launching a global call to action on sustainable travel under the name ‘Fly Responsibly’. The airline is stepping forward to ask the aviation industry as a whole - and also individual travellers – to join forces to create a more sustainable future for aviation, together. In an open letter published this weekend in leading international newspapers including the New York Times, the Guardian, the Frankfurter Allgemeine Zeitung, the airline is urging everyone to join in this effort. This includes asking corporates and individuals making responsible travel decisions. |
| философия | The open letter from KLM’s CEO, Pieter Elbers, is published in international newspapers in the US, the UK, Brazil, the Netherlands, the Nordics and Germany, and is underpinned by a social video, which asks a series of questions including: ‘Do you always have to meet face-to-face?, could you take the train instead?, and could you contribute by compensating your CO2 emissions or packing lightly?’ The video is part of an online platform, where under the new name and logo ‘Fly Responsibly’, which will be seen across KLM communication, the airline commits itself to achieving maximum progress. |
| Тип медиа | Digital |
| Длина | |
| Управляющий директор | Esther te Pas |
| Креативный директор | Ed van Bennekom |
| Производство | Czar |
| Производство | Pedri animations |
| Послепроизводственный этап | Storm post productions |
| Музыка | MassiveMusic |
Больше работы
СМОТРЕТЬ ВСЕCertified Tailors
- БРЕНД:
- G-STAR RAW
- АГЕНТСТВО:
- The Family
Take-off Tips
- БРЕНД:
- KLM
- АГЕНТСТВО:
- DDB Unlimited
Car Commercial To Go
- БРЕНД:
- Centraal Beheer
- АГЕНТСТВО:
- DDB & Tribal Amsterdam
We Are An Airline
- БРЕНД:
- KLM Royal Dutch Airlines
- АГЕНТСТВО:
- DDB & Tribal Amsterdam
KLM Bonding Buffet
- БРЕНД:
- KLM
- АГЕНТСТВО:
- DDB & Tribal Amsterdam
Rapper
- БРЕНД:
- Centraal Beheer
- АГЕНТСТВО:
- DDB & Tribal Amsterdam
2014 - Year In Review
- БРЕНД:
- Alzheimer Nederland
- АГЕНТСТВО:
- N=5
The Campaign Created By Nature
- БРЕНД:
- Mercedes-Benz
- АГЕНТСТВО:
- N=5
Live Interactive Billboard Against Agression
- БРЕНД:
- Ministry of Justice
- АГЕНТСТВО:
- N=5