Заголовок | Samson Delilah: In the center of the conflict Literally! 2 |
Агентство | Jung von Matt / Strömmen AB |
Кампания | Samson Delilah: In the center of the conflict - Royal Swedish Opera |
Рекламодатель | Royal Swedish Opera |
Бренд | Royal Swedish Opera |
Дата первой трансляции/Публикации | 2008 / 9 |
Бизнес сектор | Культура, досуг и спорт |
философия | We went to the Gaza strip and sprayed stencils with the Samson & Delilah visual we designed. The photo documentation on this work became the billboard advertising. Inline with the Samson & Delilah story, the advertising was conceptually and literally taken to the center of the conflict. An idea, way beyond advertising, with PR value |
Проблема | Create interesting advertising (and politically neutral) for the opera based on the classical biblical story Samson & Delilah. Our version takes place in a modern setting-post war Israel, from 1948 to present day. |
Тип медиа | Рекламный щит |
Копирайтер | Magnus Andersson |
Арт-директор | Jacob von Corswant |
Директор рабочей группы клиента | Pernilla Babtist |
Специалист по работе с заказчиками | Ida Modin |
Менеджер по рекламе | Michael Persson |
Менеджер по рекламе | Louise Stehn |