Pump - "Make like Water"

Saatchi & Saatchi New Zealand

Saatchi & Saatchi New Zealand Wellington, New Zealand

5782

Бренд: Pump
Страна: New Zealand

Рекламодатель: Pump

Заголовок	Make like Water
Агентство	Saatchi & Saatchi New Zealand
Кампания	Make like Water
Рекламодатель	Pump
Бренд	Pump
Дата первой трансляции/Публикации	2011 / 11
Бизнес сектор	Минеральная, газированная и бутилированная вода
История	A brand new campaign for Pump has just splashed across our collective conscience. But this time, it goes one step further than just promoting the benefits of water. It encourages us to ‘Make like Water’. With the help of an unlikely mentor, we are taught how to act like water to overcome life’s daily problems. Refreshingly, it’s non‐preachy...just a bottle full of laughs. The campaign launched online with facebook (www.facebook.com/pumpnz) and www.pump.co.nz where people can learn the 7 principles of water; with TV, ambient and outdoor supporting the campaign. And that’s all I can tell you...because water is not without mystery.
Тип медиа	Веб-сайт
Исполнительный креативный директор	Antonio Navas
Креативный директор	Anne Boothroyd
Копирайтер	Slade Gill
Арт-директор	Brad Collett
Директор рабочей группы клиента	Simon Wedde
Продакшн Студия	Plaza Films
Digital Designer	Alex Waskiewicz
Digital Developer	Matt Skinner
Специалист по работе с заказчиками	Brodie Reid
Продюсер агентства	Natasha Gill
Продюсер	Peter Masterton