| Заголовок | Quit for Your Pets |
| Агентство | YoungShand |
| Кампания | Quit for Your Pets |
| Рекламодатель | Health Promotion Agency |
| Бренд | Health Promotion Agency |
| Posted | Июль 2020 |
| Бизнес сектор | Общественная безопасность, здоровье и гигиена |
| философия | Smokers are well versed on the harmful effects of cigarettes. While this is well understood, quitting for good can feel impossible and take several attempts, with smokers becoming desensitised to messaging over time. The challenge was to deliver a message that smokers couldn't ignore. So, YoungShand showed them what their habit does to an unexpected member of their family - their pet. NZ has one of the highest rates of pet ownership in the world. It's this special connection that the campaign centres around, educating smokers that when you smoke around pets, they're twice as likely to get cancer. |
| Тип медиа | Прямой маркетинг |
| Длина | |
| Креативный директор | Scott Maddox |
| Креативный директор | Anne Boothroyd |
| Копирайтер | Erin Mattingly |
| Арт-директор | Jack Wadham |
| Group Account Director | Ben Hopkinson |
| Директор по обслуживанию клиентов | Emma Dalton |
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