| Заголовок | Tomorrow's News |
| Brief | Most people hear about gun violence on the news, when the incident is over. The online film “Tomorrow’s News" is a fictitious news report about a shooting that will happen the next day Witnesses, first responders and people who know the shooter all speak about the tragedy in the future tense. "We'll say we never saw it coming," concludes the reporter. But the secret to preventing gun violence is spotting early signs of trouble. As the endline says: “You can stop tomorrow’s shootings when you know the warning signs today." |
| Агентство |
BBDO New York
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| Кампания |
Tomorrow's News
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| Рекламодатель |
Sandy Hook Promise
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| Бренд |
Sandy Hook Promise
|
| Posted | Ноябрь 2018 |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации
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| История | When people think about gun violence, they often think about it in terms of an act that has already happened - one that they heard about on the news. So we wanted to take that device of the news and use it to instead tell a story about a shooting that hadn’t happened yet, but can be preventable when you know the signs.So we created the online film called “Tomorrow’s News”. It shows a fictitious news report about a shooting expected to happen tomorrow. In the film, witnesses along with first responders and acquaintances of the shooter speak about the tragedy in the future tense. At the end, we sign off with the idea that “You can stop tomorrow’s shootings when you know the warning signs today”. |
| Тип медиа |
Веб-фильм
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| Планировщик счета |
Ben Bass
|
| Продюсер агентства |
Molly Ross
|
| Продюсер исполнительного агентства |
Julian Katz
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| Креативный директор |
Peter Alsante
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| Копирайтер |
Tom Kraemer
|
| Планировщик счета |
Michael Schonfeld
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| Международный главный креативный директор |
David Lubars
|
| Главный креативный директор |
Greg Hahn
|
| Ассоциированный креативный директор |
Bianca Guimaraes
|
| Директор рабочей группы клиента |
Lindsey Cash
|
| Директор рабочей группы клиента |
Cailin Gibbons
|
| Продакшн Студия |
Smuggler
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| Директор |
Henry-Alex Rubin
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| Линейный продюсер |
Cat Restepo
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| Исполнительный продюсер |
Patrick Milling-Smith
|
| Исполнительный продюсер |
Brian Carmody
|
| Исполнительный продюсер |
Drew Santarsiero
|
| Оператор-постановщик |
Nathan Wilson
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| Редакционная компания |
Work Editorial Inc
|
| Редактор |
Ben Jordan
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| Заместитель редактора |
Winter Brihn
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| Послепроизводственный этап |
Blacksmith NY
|
| Класс |
Company 3
|
| Колорист |
Tim Masick
|
| Аудио послепроизводственный этап |
Heard City
|
| Смеситель |
Eric Warzecha
|
| Звукорежиссер |
Andrea Lewis
|
| Звукорежиссер |
Sasha Awn
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