| Заголовок | Cards For All |
| Brief | The card aisle can be a frustrating place when you don’t actually feel represented, especially on Valentine’s Day.That’s why London Drugs worked with Rethink to launch the Cards for All collection—a collection of valentines designed to celebrate all love. It features more than 30 cards to help everyone share their love, regardless of the language they speak, how they identify, their sexual orientation, or the makeup of their relationship(s).We tapped dozens of local illustrators to create cards for their communities, which generally go unrepresented on Valentine’s Day.We wanted there to be a card for everyone, whether they’re straight, gay, bisexual, transgender, non-binary, or anywhere else on the LGBTQ+ spectrum. There are cards for common law, open relationships, and even non-romantic relationships—cards for a coworker, a single friend, or a roommate. As well as some of Canada’s most spoken and non-official languages, like Chinese, Farsi, Punjabi, Tagalog, and even Braille. |
| Агентство |
Rethink Communications Inc.
|
| Кампания |
Cards For All
|
| Рекламодатель |
London Drugs
|
| Бренд |
London Drugs
|
| Posted | Декабрь 2020 |
| Бизнес сектор | Аптеки, специализированные магазины
|
| История | The card aisle can be a frustrating place when you don’t actually feel represented, especially on Valentine’s Day.That’s why London Drugs worked with Rethink to launch the Cards for All collection—a collection of valentines designed to celebrate all love. It features more than 30 cards to help everyone share their love, regardless of the language they speak, how they identify, their sexual orientation, or the makeup of their relationship(s).We tapped dozens of local illustrators to create cards for their communities, which generally go unrepresented on Valentine’s Day.We wanted there to be a card for everyone, whether they’re straight, gay, bisexual, transgender, non-binary, or anywhere else on the LGBTQ+ spectrum. There are cards for common law, open relationships, and even non-romantic relationships—cards for a coworker, a single friend, or a roommate. As well as some of Canada’s most spoken and non-official languages, like Chinese, Farsi, Punjabi, Tagalog, and even Braille. |
| Проблема | London Drugs Ltd. is a Canadian retail store chain with headquarters in Richmond, British Columbia. Its primary focus is on pharmaceuticals, electronics, housewares and cosmetics, with a limited selection of grocery items. |
| Тип медиа |
Анализ ситуации
|
| Креативный директор |
Morgan Tierney
|
| Креативный директор |
Leia Rogers
|
| Арт-директор |
Jake Gauthier
|
| Копирайтер |
Greg Kieltyka
|
| Продюсер печати |
April Haffenden
|
| Продюсер печати |
Claire Khan
|
| Фотограф |
Eric Arnold
|
| Стратег |
Darren Yada
|
| Стратег |
Aliz Tennant
|
| Стратег |
Samantha Cheng
|
| Исполнитель студии |
Jonathon Cesar
|
| Исполнитель студии |
Jan Day
|
| Исполнитель студии |
Steve Holme
|