Over the Bridge - "Lost Tapes of the 27 Club"

Rethink Communications Inc.

Rethink Communications Inc. Vancouver, Canada

Премии

2175

Это объявление является частью "ACT Responsible Collection"

Бренд: Over the Bridge
Страна: Canada

Рекламодатель: Over the Bridge

Заголовок	Lost Tapes of the 27 Club
Агентство	Rethink Communications Inc.
Кампания	Lost Tapes of the 27 Club
Рекламодатель	Over the Bridge
Бренд	Over the Bridge
Posted	Ноябрь 2021
Бизнес сектор	Институциональные/общественного интереса/некоммерческие организации
История	As long as there’s been popular music, musicians and crews have struggled with mental health at a rate far exceeding the general adult population. And this issue hasn’t just been ignored. It’s been romanticized, by things like the 27 Club—a group of musicians whose lives were all lost at just 27 years old. To draw attention to this issue, we used AI to imagine what these artists might have created, were they still with us. And we were positively overwhelmed by the conversation it sparked.
Проблема	Over The Bridge is non profit organization and a lifeline for the music industry’s long-term success. Using the music industry as a conduit, OTB assists industry members, who are at their most vulnerable, cultivate and achieve long-term mental health and addiction recovery goals.
Тип медиа	Анализ ситуации
Главный креативный директор	Aaron Starkman
Исполнительный креативный директор	Leia Rogers
Исполнительный креативный директор	Morgan Tierney
Креативный директор	Sean OConnor
Креативный директор	Hans Thiessen
Ассоциированный креативный директор	Jake Hope
Арт-директор	Jake Hope
Дизайнер	Alex Bakker
Копирайтер	Sean OConnor
Редактор	Leigh O Neill
Редактор	Thomas McKeen
Редактор	Ignacio Florez