| Заголовок | Whatever Your Journey, it Starts Here |
| Агентство | Halal |
| Кампания | The Social Hub |
| Рекламодатель | The Student Hotel |
| Бренд | The Social Hub |
| Дата первой трансляции/Публикации | 2022 / 10 |
| Бизнес сектор | Отели, курорты |
| философия | The Student Hotel has made a major rebrand to The Social Hub, with a new website and identity now live at www.thesocialhub.co. The Student Hotel has rebranded as The Social Hub to better reflect its guest profile and mission, with ambitions to double the number of properties within seven years. The rebrand and repositioning has been brought to life by HALAL Studios, who are the architects behind the ‘Open Doors' concept - a lively and colourful 360° introduction campaign called ‘Whatever Your Journey, it Starts Here’. The ‘Open Doors’ creative aims to give people a sneak-peek into the different rooms at The Social Hub, sparking imagination and inspiring people to start a new journey. The campaign features striking photography by HALAL’s Eliza Jo Tratlehner and a bright cinematic video by Berlin based directors A Nice Idea Studio. The campaign video of ‘Whatever Your Journey, it Starts Here’ depicts the journeys the brand’s community go on and how these come together through experiences at The Social Hub – from a personal growth journey of a student, to a business growth journey of a entrepreneur building an impactful business, to travellers meeting new people. The video shows connections being made and is an invitation to join The Social Hub’s community. The rebrand will kickstart with the exciting launch of two new hotels this autumn: Madrid, opening in October, and Barcelona Poblenou, opening in November. |
| Тип медиа | Digital |
| Длина | |
| Рынок | Germany, Spain |
| Продакшн Студия | Halal |
| Менеджер по рекламе | Jason Steere |
| Менеджер по рекламе | Niek Bults |
| Менеджер по рекламе | Rahel Ritchie |
| Менеджер по рекламе | Lara Yegenoglu |
| Управляющий директор | Caroline Hagoort |
| Стратегический директор | John Connell |
| Креативный директор | Pascal Duval |
| Арт-директор | Tom Sibma |
| Junior Creative | Noemi Tombeur |
| Копирайтер | Alex Rigby |
| Продюсер агентства | Dorothy Bany |
| Специалист по работе с заказчиками | Julie Cousty |
| Менеджер проекта | Britt van den Berg |
| Руководитель производства | Job Sanders |
| Директор | A Nice Idea Studio |
| Продюсер | Janneke Mushonga |
| Оператор-постановщик | Bjoern Knetchel |
| Интернет / осветитель | Sergio Fuida |
| Производственная сервисная компания | New Moon Productions |
| Service Producer | Joseph Roncelli |
| Управляющий производством | Ivan Martinoz |
| 1st AD | Aaron Dormer |
| Casting Director | Meritxell Civico |
| Костюмы / Стилист | Cristina Malcorra |
| Гример | Susana Sanchez |
| Отдел искусств | Laura Folch |
| Послепроизводственный этап | Mind and Image |
| Editor / VFX Supervisor / Grading | Nicolas Giraldon |
| Композитор | Raven Artson |
| Звукорежиссер | Peter Golovtchiner |
| Фотограф | Elza Jo Tratlehner |
| Photography producer | Charlotte Brugman |
| Линейный продюсер | Rachel van As |
| Управляющий производством | Jessie van de Wiel |
| Интернет / осветитель | Jhonathan Baena |
| Digital Assistant | Lukas Kwiatek |
| Light Assistant | Dennis Erfmann |
| Костюмы / Стилист | Lisa Anne Stuyfzand |
| Гример | Kimm Bakkers |
| Сценограф | Floor Knaapen |
| Ретушер | Ruud van Doorn |
| Casting Director | Nuray Kurşun |
| Кастинг | The Rats |
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