Terres des femmes - "#UNHATEWOMEN"

Philipp und Keuntje GmbH

Philipp und Keuntje GmbH Hamburg, Germany

Премии

8776

Это объявление является частью "ACT Responsible Collection"

Бренд: Terres des femmes
Страна: Germany

Рекламодатель: Terre des femmes

Заголовок	#UNHATEWOMEN
Агентство	Philipp und Keuntje GmbH
Кампания	#UNHATEWOMEN
Рекламодатель	Terre des femmes
Бренд	Terres des femmes
Posted	Декабрь 2020
Бизнес сектор	Благотворительные организации, фонды, волонтеры
История	TERRE DES FEMMES has been fighting on behalf of women's rights for years. With the #UNHATEWOMEN campaign (unhate-women.com), the women's rights organisation has now succeeded in drawing attention to the widespread hate crimes against women and girls on the Internet. In a very short time, the campaign generated nationwide attention while increasing the pressure on politicians to act. Most successfully: The German Federal Council approves a legislative package against hate crimes. In the future, hate crimes and threats on the Internet will be prosecuted more vigorously and effectively.
философия	What remains of the lyrics when they are taken out of their context: pure misogyny Through a viral video campaign, #UNHATEWOMEN takes on the rappers with their own weapons: their lyrics. Placing them in the hands of those who are subjected to verbal violence in their lyrics. Read out by women and free from bling-bling and booming beats, only one thing remains out of many songs: pure misogyny. #UNHATEWOMEN exposes this hatred in an unspectacular but shocking way. We don't criticise the artists, but rather their lyrics that scorn women. That is how we spark a discussion on the topic of hate crimes against women in the German rap scene. And whoever feels that they have been absolved of their responsibility by claiming the lyrics are an expression of artistic freedom, can at least be aware of the consequences of this alleged art thanks to the campaign.
Тип медиа	Социальные медиа
Длина	120 seconds
Продакшн Студия	It's us Media Berlin
Продакшн Студия	MOKOH Music GmbH
Продакшн Студия	Studio Movie Magic
Продакшн Студия	Fork Unstable Media GmbH
Продакшн Студия	Fischerappelt Performance
Главный креативный директор	Diether Kerner
Главный креативный директор	Robert Müller
Исполнительный креативный директор	David Morales
Креативный директор	Philip Bolland
Арт-директор	Christoph Laurisch
Арт-директор	Jessica Philipp
Копирайтер	Jonas Bartelworth
Копирайтер	Robert Miler
Копирайтер	Maximilian List
Управляющий директор	Johannes Buzási
Директор рабочей группы клиента	Rona Zachwey
Стратегический планировщик	Marie Hollers
Продюсер	Max Penk
Директор	Annegret von Feiertag
Класс	Delfina Mayer
Online Artist	Tal Peled
DIT	Johannes Weise
Звук	Richard Blaha
Фотограф	Darius Ramazani
Закупщик художественного оформления	Johanna Merensky
Музыкальный продюсер	Sarah Rimkus
Музыкальный продюсер	Maria Moritz
Композитор	Marcel Neumann
Композитор	Stephan Moritz
Звукооператор	Marius Wiechmann
Руководитель производства	Uta Wittchen