| Заголовок | Seven Brothers |
| Агентство |
Voskhod
|
| Кампания |
Seven Brothers
|
| Рекламодатель |
Uralskaya farming factory
|
| Бренд |
Uralskaya farming factory
|
| Posted | Ноябрь 2021 |
| Бизнес сектор | Молоко и продукты на основе молока
|
| История | Seven Brothers, a local milk producer, is situated in the vicinity of the same-name mountain group. Legends say that Seven Brothers rocks are pagan giants that turned into stone; it is a local Stonehenge.The Shigir Idol, the world’s oldest known wooden anthropomorphous sculpture, was found on this territory as well. The place is a source of power and inspiration.The brand’s location-specific naming inspired us to use the image of the Shigir Idol as a part of the visual system. We re-interpreted the legend about seven brothers and illustrated them through images of the idols.One of the challenges was to develop a unique packaging design for a can of condensed milk. The design of condensed milk (Russia’s most popular dairy product) was created in 1939 in the USSR and hasn’t change since that. |
| Проблема | Uralskaya farming company has launched Seven Brothers, a new milk brand. |
| Тип медиа |
Упаковка, брендинг и дизайн
|
| Дизайнер |
Vladislav Derevyannykh
|
| Арт-директор |
Alexey Klimov
|
| Дизайн |
Alexey Klimov
|
| Дизайн |
Maxim Geychenko
|
| Копирайтер |
George Kornilov
|
| Копирайтер |
Artem Epanchintsev
|