| Заголовок | Right Side Up |
| Агентство |
True North Inc.
|
| Кампания |
Right Side Up
|
| Рекламодатель |
The Nature Conservancy
|
| Бренд |
The Nature Conservancy
|
| Дата первой трансляции/Публикации |
2012 / 5
|
| Бизнес сектор | Окружающая среда и вопросы экологии
|
| Слоган | When the Earth is Off Balance, So Are We |
| История | The challenge? To acquire one-time donors online for The Nature Conservancy. |
| философия | We developed a targeted online acquisition program that included strategic media buys and a brand new creative campaign. The flash and static ad concepts ranged from organic illustrations to beautiful photography and presented the problems facing nature with a direct appeal for a one-time contribution. |
| Проблема | TNC had not been able to make online fundraising work successfully. |
| Результат | Our campaign returned groundbreaking results and proved online to be a viable source of donations for The Nature Conservancy. |
| Тип медиа |
Веб Реклама / Баннеры
|
| Копирайтер |
Caroline Blanzanco
|
| Арт-директор |
Maryah Arangio
|
| Директор рабочей группы клиента |
Matthew Brown
|
| Руководитель группы по связям с рекламодателями |
Meghann Kelley
|
| Other |
John Como
|
| Креативный директор |
Daniel Brown
|
| Главный креативный директор |
Tom Goosmann
|