| Заголовок | Who is my boss? |
| Агентство | Tugboat |
| Кампания | Walk with you. |
| Рекламодатель | NTT Docomo, Inc. |
| Бренд | Docomo |
| Дата первой трансляции/Публикации | 2010 / 4 |
| Бизнес сектор | Мобильный телефон и планшеты |
| Слоган | Walk with you. |
| Проблема | <!--StartFragment--> Lately the mobile phone market in Japan had been focused around the competitor who launched iphone & ipad with flashy publicity.As the market leader, Docomo needed to strike back. <!--EndFragment--> |
| Результат | Campaign > Website 396,400 page view (Web + Mobile) > 9,417 tweets > Created huge buzz on-air & on-line throughout the nationwide Sales > Number of phones sold in this quarter was 5% increase over previous year. (First increase in 3 years)> 1,770,000 new users joined in this quarter, 400,000 more than forecasted. > Campaigned model “Galaxy S” sold out through out the nation. |
| Тип медиа | Анализ ситуации |
| Директор | Gen Sekiguchi |
| Директор | Shinya Nakajima(Film) |
| Продюсер агентства | Kenji Mitsuhashi |
| Продюсер | Jun Inoue |
| Продюсер | Masakatsu Kasai |
| Арт-директор | Tsubasa Kayasuga(Web) |
| Арт-директор | Kengo Kato |
| Арт-директор | Seijo Kawaguchi |
| Копирайтер | Norihisa Dohmen |
| Копирайтер | Tetsuro Aso |
| Копирайтер | Taku Tada |
| Креативный директор | Yasumichi Oka |
| Продакшн Студия | Bridge |
| Продакшн Студия | 1-10 design Inc. |
| Продакшн Студия | Dentsu Tec Inc. |
| Продакшн Студия | Tohokushinsha Film Corporation |
| Вклад агентства | Dentsu Inc. |
| Вклад агентства | NTT Advertising Inc |